Marketing and Direct Sales
Marketing and Direct Sales
Introduction
We are looking for an experienced, highly motivated individual who can take on the dual responsibilities of Marketing Analyst and Direct Sales.
This is a new position within our company, to market and sell a new series of safety and operational training videos that will initially be distributed throughout North America …and later worldwide.
We have been providing training videos for the solid waste industry for nearly 20 years and have just recently rolled out a new On-Demand Safety and Operational Training program.
Ours is a small company where everyone is expected to manage their projects professionally, responsibly, and efficiently. The person who takes this job must be assertive, creative, and self-motivated. We’ll build a platform for you to succeed, but ultimately, your success will depend on you.
1. Job Description
This person will collaborate with our internal management staff to do the following:
- Develop and Implement Strategic Marketing Plan
- Develop and Implement Tactical Systems for Selling
- Identify demographics of key customers
- Group customers and develop marketing approaches for each group
- Develop a sales program using various platforms, including email, direct phone contact, etc.
- Create various types of Ad Copy to match potential customers that may include:
- National or international trade associations
- Large government or regulatory organizations
- Individual municipal organizations (i.e. Cities, Counties, etc.)
- Private companies
- Develop Sales Follow-up Programs and Monitor Existing Customer Status
- Manage all customer contacts using Active Campaign, our CRM program
- Track Sales and Provide Regular Updates to Internal Stakeholders
- Collaborate with our Existing Team, including:
- Videographers and video production and post-production
- Consultants – to identify industry trends and needs
- Admin Team – to ensure good customer service
- Provide Innovation and Creative Suggestions to Increase Sales
2. Specific Job Responsibilities
Analyst responsibilities include tracking advertising costs, researching consumer behavior and exploring market trends and opportunities. To be successful in this role you should be comfortable with processing and analyzing marketing data. You must also have sales experience from lead identification, initial contact, education and interaction, and effective closing.
2.1. Responsibilities
- Analyze sales pipelines and customer data, including leads, responses, objections, and conversion rates
- Monitor effectiveness of various sales & advertising campaigns
- Track email campaign metrics (delivery, open, click-through rates)
- Provide Analytics related to marketing budget and monitor ROI for various campaigns
- Conduct market research, analyze data, and help create effective marketing plans
- Provide input on Strategic and Tactical approaches to marketing and sales
- Work closely with our internal consulting and administrative teams
2.2. Requirements and skills
- Work experience as a Marketing Analyst or similar role
- Experience with Sales, including lead follow-up, education, and closing
- Experience using standard CRM software – We use Active Campaign
- Expertise in Google Analytics
- Good knowledge of MS Excel
- Analytical abilities
3. Experience / Education
Candidates for this job should have a background in Marketing and Sales, but more importantly, they should be creative and determined to succeed. Every person in our company is an entrepreneur. We value individual character, integrity, and fortitude.
Yes, this is a marketing and sales position, so results matter. But we want a person who is confident, stable, who shares our values and will reflect our 36-year reputation for honesty, integrity, and dependability. Our clients are our friends. They trust us. We will always do what is best for them. That’s why we created this amazing safety training program.
If you have the right stuff, we’ll know it. What’s more, we’ll pay you to use it.
4. Location
This job is located in Victor, Montana. This is an in-person office job that may, at some point, transition to a hybrid of in-person and remote. You will be expected to provide your own transportation, suitable for Montana rural driving conditions, including access via a gravel road. Winter driving conditions will include snow and ice so aggressive winter/snow tires – even studded tires – may be required. Again, this is rural Montana.
5. Company Background
Blue Ridge Services Montana, Inc. provides a broad range of operational, management, safety, and administrative support to the solid waste industry – the industry that handles the trash we all generate.
We are an established niche company that provides engineering, consulting, and training to the solid waste industry, including landfills, transfer stations, recycling facilities, composting operations and waste collections. We’ve been in business since 1988 and work across North America and worldwide. Check us out at www.blueridgeservices.com
Here are some things you should know about the solid waste industry.
Let’s talk perspective. UPS is the largest trucking company in the United States. You know, the friendly drivers in the boxy brown trucks? Worldwide they operate approximately 119,000 delivery trucks. That’s a lot of trucks. But did you know that there are an estimated 136,000 garbage trucks in the U.S. alone, and we hardly notice. Like the trash they collect, garbage trucks are an invisible part of our culture. However, if you opened the lid and peeked inside, you’d see that the solid waste business …is big business.
Impressed? Well hold on, we’re just getting started. Waste is only the first step. That material must also be sorted, processed, recycled, baled, composted, transported, dumped, pushed, compacted, and covered …additional steps that are also invisible, along with the nearly half a million professionals in the U.S. who make it all happen.
But those efforts aren’t invisible to us. We recognize the tremendous effort that goes into making this system work. Since 1988, we’ve shown the hard-working folks in the waste business how to also work smarter, safer, and more efficiently. This is vitally important because according to the National Institute for Occupational Safety and Health (NIOSH) the solid waste industry is one of the most dangerous in the country.
We’ve worked on more than 1,000 solid waste projects across North America and around the world. Our credentials are well known across the industry. We have the world’s largest library of safety videos for the waste industry, available on-demand 24/7. In 2020, we were selected to develop SWANA’s MOLO course, the industry-standard for certifying landfill managers. Back in the1990’s, we prepared the first operations course for the NSWMA, today a staple of Waste Expo’s annual operations training program.
No matter where you work in the waste management industry, you will do better if your team works safely and efficiently.
We believe the existing waste management industry does an amazing job of protecting human health and the environment. But we also believe there is room for improvement.
If you’d like to be part of helping this vital industry operate at a higher level of safety, operational efficiency, and environmental protection, then you should be on our team. We should talk.
6. Sales Philosophy
Our product is good. It is needed and the industry recognizes that need. It will help protect every organization and every person who subscribes. It is the most comprehensive safety training program in the solid waste industry – and the only one that offers certification. What’s more, our program is very economical.
Like canteens in the desert, our product will sell itself because it will help our clients work safely, protect their employees, avoid lawsuits, do better, and avoid the incredible personal, professional, social, and financial cost of not working safely.
In other words, our sales effort is not based on the idea that our product is great, we are great, we do great things, our sales team is really great. It’s not about us. Our sales effort is rooted in education. By explaining the serious safety issues the waste industry faces, why those issues exist, and what can be done to fix them, folks will naturally want to do something about it.
If you’re going to the desert, you should know it’s hot there. People can die in the desert because water is scarce. Water can keep you safe. It could save your life. You need water. Oh, and by the way, we sell canteens.
Sure, this is a marketing and sales position, but nobody likes a pushy salesperson. On the other hand, everybody likes someone who alerts them to a potential hazard, explains why the hazard exists, shows them how they can avoid it, and then provides a solution that is easy, effective, and economical.
7. Compensation
Compensation range is $65,000+, depending on experience, education, and ability to manage the range of responsibilities required in this job.
Contact Information
To apply for this job, please send a resume and letter interest to:
Sara Reeves, HR and Financial Manager
P.O. Box 1945
Hamilton, MT 59840
(406) 370-8544