Email Marketing Manager
Margaritaville at Sea – Where Work Meets Paradise.
Are you ready to embark on a career adventure that's as exciting as a tropical getaway? Margaritaville at Sea is looking for an Email Marketing Manager to drive critical revenue streams through the pre-and post-conversion journeys, as well as deliver an elevated communication experience to all our prospective and cruise guests.
What you get to do:
As a critical cornerstone of our communications and marketing ecosystem, you will partner with sales and marketing leaders to play a key role in customer education, audience engagement and marketing ROI.
You will:
- Oversee and manage B2C and B2B email marketing campaigns from start-to-finish, including strategy, content calendar, content development, deployment and reporting.
- Leverage first-party data to ideate, design and execute personalized, interest- and behavior-based content that drives results.
- Assist in the vetting, selection and onboarding of new email and associated CRM tech partners to improve performance and speed-to-market efficiency.
- Collaborate with internal and external brand partners to deliver on-brand, highly engaging and highly converting content.
- Ideate and activate tactics to effectively scale CRM-based audiences.
- Act as the front-line communications expert for post-booking guest communications, in partnership with the guest relations and reservations team.
What it takes to succeed
- 4-5+ years' experience managing end-to-end email campaigns with measurable performance results
- 2-3 years customer journey development or strategy leadership with CRM focus
- Strong QA skills
- Experience with KPI reporting and data analysis to drive actionable performance-based recommendation for performance optimization
- Highly motivated and goal-oriented with proven track record of success working independently and in highly collaborative environments
What else is important
- Excellent copywriting and proofreading with strong QA skills and attention to detail
- Experience with data integration and CRM platform stand-up a plus
- Experience with multiple email platforms (Sendgrid, Salesforce, Hubspot, etc.) a plus
- Experience with Adobe Cloud Suite, Figma, Canva or another equivalent platform
- Basic familiarity with HTML coding preferred
- 10% travel required
Why Join Margaritaville at Sea?
🌊 A Fun and Dynamic Work Environment: We bring the Margaritaville spirit to everything we do.
🌊 Opportunities for Growth and Development: Chart your own career course with us.
🌊 Competitive Compensation and Benefits: We take care of our crew so they can take care of our guests.
🌊 Free cruises annually
🌊 Onboard discounts on food and merchandise
🌊 Discount on Margaritaville hotels and restaurants
If you’re looking for the opportunity to make the most of your abilities in a one-of-a-kind setting with one of the best-known names in hospitality and entertainment, we’re looking for you! Let’s create unforgettable experiences together!