Social Media & Operations Coordinator

Naylor Commercial is a dynamic and innovative company dedicated to architectural finishes and coatings. We are seeking a motivated, creative, and detail-oriented Social Media & Operations Coordinator to help grow our online presence, streamline daily operations, and contribute to the development of brand strategy. This individual will play a key role in maintaining our digital presence and supporting the day-to-day business functions.

Key Responsibilities:

Social Media Management:

• Develop, curate, and manage content across all social media platforms (Instagram, LinkedIn, etc.).
• Assist in creating and executing social media campaigns to increase engagement and brand awareness.
• Monitor social media activity, respond to comments, and engage with followers to foster community relationships.
• Stay updated with current trends and platform best practices to ensure content is relevant and engaging.
• Analyze social media metrics and provide regular reports to gauge effectiveness and make recommendations for improvements.

Client Communication & Operations Support:

• Answer and direct phone calls, respond to emails, and assist with client inquiries.
• Organize and manage scheduling for client meetings, conferences, etc.
• Assist in the coordination of company events, meetings, and luncheons.

Brand Representation & Event Participation:

• Attend business meetings, luncheons, and industry events to represent the company and network with potential clients, partners, and influencers.
• Assist with event planning, preparation, and execution for company-sponsored events or brand activations.

Collaborative Marketing:

• Collaborate with the marketing team to develop promotional materials and strategies.
• Assist in creating email marketing campaigns and newsletters.
• Support any ad hoc marketing initiatives as required.

Skills & Qualifications:

Essential:

• Strong knowledge of social media platforms and digital marketing tools.
• Excellent written and verbal communication skills.
• Ability to multi-task, prioritize, and manage time efficiently.
• Proficient in social media management tools (Hootsuite, Buffer, etc.), Google Suite, and Microsoft Office.
• Creative mindset with a keen eye for design and detail.
• Experience with content creation (photography, graphic design, copywriting).
• Strong interpersonal skills and the ability to represent the company professionally in person and online.
• Self-starter with the ability to work independently and as part of a team.

Preferred:

• Experience with marketing campaigns, influencer outreach, or community building.
• Familiarity with graphic design tools (Canva, Adobe Suite, etc.).
• Experience with customer relationship management (CRM) tools.
• Basic knowledge of SEO and paid social media advertising (Facebook Ads, Google Ads).

Minimum Requirements:

• 1–2 years of experience in a social media management or marketing role.
• Proven ability to manage multiple tasks in a fast-paced environment.
• Strong interest in social media trends, marketing, and brand management.
• Availability to attend occasional meetings and events outside of regular office hours.

Why You’ll Love Working With Us:

• Be part of an exciting and growing company with opportunities for personal and professional growth.
• Work in a creative and collaborative environment.
• Competitive salary and benefits.
• Flexibility and a balanced work culture.