Social Media / Digital Marketing Assistant

Phaws is a forward-thinking pet care brand specializing in eco-friendly, biodegradable products. At the heart of our mission lies the innovative use of sustainable materials to improve pet health and reduce environmental impact.

Job Overview: 

This role involves strategizing, refining, and executing comprehensive digital marketing campaigns. The ideal candidate will bring creativity and analytical skills to enhance brand visibility and engagement across various digital platforms.

Key Responsibilities & Tasks:
Develop and execute social media strategies for platforms like Instagram, Facebook, and LinkedIn. Blog posts and TikTok content creation would also be of interest.

Engage followers and related accounts to increase user engagement and explore affiliate marketing opportunities.

Coordinate ad campaigns across Google, Instagram, LinkedIn, and other relevant platforms. Analyze performance metrics across platforms and adjust strategies for optimal results.

Stay up-to-date with sustainability and digital marketing trends to ensure content relevance/performance.

Collaborate and communicate with Phaws leadership to make the most of our work together!

Qualifications

Experience with social media management & content creation.

Strong communication and content creation skills

Familiarity with AI-powered tools for content generation & automation.

Ability to write compelling, engaging content in a brand-aligned voice.

Video editing & graphic design skills (ie Canva, CapCut)

Passion for sustainability, AI, and biotech innovation.