Intern, CRM Marketing - Tommy Hilfiger

Be part of an iconic story.

TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok)

Welcome. As you embark on this journey with us, think of the icons who have come before you—those who dared to dream, innovate, and make their mark on the fashion world. With the support of the PVH Early Talent Program, students can cultivate their unique voice and become a leader within our industry. Together, let’s explore how you can become part of our legacy where creativity meets opportunity, and where your journey truly begins. Welcome to the PVH Early Talent Program. 

Our program offers students an opportunity to dive into the fashion industry, providing an authentic glimpse into life at PVH with our iconic brands, Calvin Klein and Tommy Hilfiger. This program is essential for fueling awareness and excitement about the career paths available at PVH. Tailored to align with our strategic goals, it fosters career development through transformative experiences that inspire change and shape future trajectories. With a blend of structured learning and mentorship, participants engage in hands-on projects that allow them to navigate diverse aspects of our organization. Additionally, interns benefit from professional development workshops, industry insights from senior leadership, and invaluable networking opportunities with peers across various brands and functions. We are dedicated to nurturing the next generation of talent eager to make a meaningful impact in the fashion industry. Join us in shaping the future of fashion at PVH. 

Summer 2025 Internship Details: 

Program dates: June 2 to August 8 

10-week program with 35-hour work week 

Hybrid, onsite work schedule: Tues, Wed & Thurs in office  

Internship location in NYC 

Compensation: $22/hr + a $2500 stipend 

Applicants must be able to commit to full-time hours and the entire length of the program. 

Applicants must be undergraduates and/or those actively enrolled in a specialized/technical certification program 

What to Expect and important dates to keep in mind: 

Applications close: February 28, 2025  

Required: Initial screening conducted by our recruiting team virtually 

Final interviews conducted by our hiring teams virtually beginning late February into early March 

Internship offers will be extended by the recruitment team at the end of March into early April 

If you are applying for a design or creative internship (fashion design/technical design/graphic design), please be sure to provide samples of work (online portfolio, illustrations, flat sketches, and/or 3D renderings) 

Job Title: Intern, CRM Team 

Job summary 

Tommy Hilfiger CRM is looking for a summer intern. This role will be under the mentorship of the Senior Director, CRM & Marketing Analytics.  

The intern will assist with market research on new MarTech opportunities to enhance personalization and relevancy of brand Marketing campaigns, inclusive of AI, and competitive/market use of advanced capabilities and/or areas of opportunity. The intern will help build a presentation finding opportunities, prioritizing based on ease of development versus size of prize and a first draft of a testing/roll-out timeline. There will be opportunities to work with different teams such as analytics, loyalty, consumer insights, ECOM, technology and media. 

Your primary responsibilities will include:   

Interview email partners to quickly develop understanding of current capabilities versus desired future state 

Sign up for various email programs and log strengths/weaknesses 

Research tech capabilities available in the market, inclusive of AI 

Apply industry white papers to deep dive into vendor options and ratings 

Set up introductory calls with top level vendors to gain better understanding of capabilities/costs 

Build presentation using PowerPoint slides with a section dedicated to use of AI  

Education 

Rising junior or senior undergraduate student preferred, pursuing a Marketing, Information Technology, Business BS 

Minimum 3.0 GPA in core major classes preferred 

Must be authorized to work in the U.S. 

Experience / Skills 

Previous relevant internship / work experience or demonstrated interest in the industry  

Demonstrated academic leadership or extra-curricular activity preferred 

Proficiency in Microsoft Office (PowerPoint, Word, Excel)  

Strong analytical skills with data-oriented approach 

Well organized, detail oriented, strong written and oral communication skills 

Forward thinking, able to problem solve; self-starter with strong ability to meet deadlines and expectations 

Great teammate with an eagerness to learn and adapt to a fast-paced environment working across multiple teams 

About PVH:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.   

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging.  Learn more about our commitments to Inclusion & Diversity here.

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.

To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH.