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2025 U.S. Businesses, Marketing, Customer Experience (CX) Internship Program

Prudential Financial
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Prudential: 2025 U.S. Businesses, Marketing, Customer Experience (CX) Internship Program 

Location(s): 

Newark, NJ Hybrid 

Prudential Financial, Inc. (NYSE: PRU), a global financial services leader and premier active global investment manager with approximately $1.5 trillion in assets under management as of March 31, 2024, has operations in the United States, Asia, Europe, and Latin America. Prudential’s diverse and talented employees help make lives better and create financial opportunity for more people by expanding access to investing, insurance, and retirement security. Prudential’s iconic Rock symbol has stood for strength, stability, expertise, and innovation for nearly 150 years. For more information, please visit news.prudential.com. 

The U.S. Businesses include Individual Life Insurance, Group Insurance, Retirement Strategies, and Retail Advice & Solutions, and Marketing. These businesses provide a range of income, protection, and advice offerings. They are supported by the USB Center organization delivering an end-to-end customer experience that's simple, proactive, and data-driven to fuel financial wellness solutions for our customers. 

As a storyteller, Prudential’s marketing team is at the heart of business strategy, campaign development, and customer obsession. Balancing creativity with customer insights, our marketing professionals stay focused on connecting customers with the financial wellness and investment solutions needed to plan for long-term in an ever-changing world. Our dynamic, collaborative teams help Prudential engage with our ecosystem of stakeholders, curate our experiences, and advocate for the issues that matter to our customers, clients, advisors, and businesses. 

 

Timeline:

The internship program will run from Monday, June 2nd, 2025, to Friday, August 8th, 2025. 

We review applications on a rolling basis, and we encourage you to apply as soon as you are ready. All spring applications will close on or by Friday, March 14th, 2025, at midnight ET. We reserve the right to close applications early due to volume or role(s) being filled.

 

Your Day to Day:  

You will be empowered to contribute in a meaningful way, add new value to organization initiatives working in a multidisciplinary team, alongside researchers, designers, writers, marketers, and developers, to deliver word-class, human-centered solutions. Your placement within the Marketing Internship Program will be within the Customer Experience Team in one of the following areas: 

 

User Experience:

The User Experience (UX) team is responsible for Prudential’s users’ overall usability, accessibility, and consistency with our various platforms and products. The focus is on designing experiences that create strong connections, drive preference, and create affinity. 

  • Your day-to-day may include: Developing and maintaining user experience designs (website, mobile app and visual) with developers, marketing, and product stakeholders for website and mobile app based on the identification and understanding of user journeys, conducting user testing research, and concept workshops with Journey team. 
  • The team uses tools such as: Figma, Miro, and Adobes Creative Suite

Journey Management:

Through Journey Management, Prudential identifies insights on the needs, wants and motivators of our customers to align the organization around a customer centric strategy to develop and optimize experiences, products, and solutions to provide value to our customers. 

  • Your day-to-day may include: Supporting research into customer cohort wants/needs, assisting with Journey Assessment Sessions conducted with BU Stakeholder SMEs and collaboratively engaging on the development of assessment readouts back to the businesses.  
  • The team uses tools such as: Miro, Figma, PowerPoint, Excel

Voice of the Customer: 

The Voice of the Customer team gathers insight into customer preferences, problems, and complaints, putting businesses in a better position to identify problems and opportunities so they can take the appropriate next steps. It’s an effective way to improve customer satisfaction, loyalty, and metrics. 

  • Your day-to-day may include: Collecting feedback from the users and developing insights/action items based on the voice of the customer and working with UX / Journey teams to improve experiences. 
  • The team uses tools such as: Medallia, Excel, PowerPoint

Enterprise Marketing & Self-service (EMAS):

Enterprise Marketing & Self-service (EMAS) leads the CX and marketing transformation of Prudential’s primary enterprise digital journeys: Prudential.com marketing site, MyPru authenticated experience, and identity management for the registration & login platforms.

  • Your day-to-day may include: Supporting a digital product (scrum) team with various Agile processes and responsibilities, which could include assisting with: user story writing, backlog refinement, documenting acceptance criteria, sprint planning, research & analysis, and reporting & metrics. Will also entail frequent engagement with other CX functions (VOC, Design, Journey Management).
  • The team uses tools such as: Miro, Figma, Jira, PowerPoint, Excel

 

Required Qualifications:

  • Candidates must be enrolled in an accredited bachelor’s program graduating between December 2025 and May 2027
  • Required majors include Marketing, Communications, Public Relations, UX Design, Product Development, Audiovisual Communication Technologies, and/or related fields of study
  • For UX Design roles: A short, 2-3 example portfolio is required prior to interview, if you are interested in this area please be sure to submit this on your application
  • Prudential does not provide visa sponsorship for this position. Successful candidates must possess the requisite US employment authorization to be eligible for consideration

 

Preferred Qualifications:

  • Previous experience with Microsoft Office applications, Creative Cloud and/or Figma, SmartSheets, Miro, UserZoom, Medallia is a plus
  • Excellent communication (oral and written) and interpersonal skills with the ability to work effectively with team members
  • Excellent storytelling and presentation skills

 

Our Application Process: 

  1. Submit your application.
  2. If eligible, receive an invitation(s) for a video interview; this includes answering interview questions with a generative AI platform, with the business(es) that advance your application(s). A Notice Regarding Automated Employment Decision Tools was previously posted and can be accessed again through the following link. https://jobs.prudential.com/us-en/early-talent/programs/internships
  3. If advanced, receive an invitation(s) for final round interview(s); you will have the opportunity to meet with us in person or virtually to learn more about our business and culture. 

For 2025 early talent roles, our process is designed to help you learn more about Prudential/PGIM and share your story with us. Video interviewing allows greater flexibility, enables a quicker interview process, allows us to meet more candidates and share your story with more members of the team.

 

Note: The salary range for this role is $32.00 to $34.00. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills. Roles may also be eligible for additional compensation and/or benefits. Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance.