Integrated Marketing & Media Intern

We make the world a brighter, happier place through the power of fragrance.  

This idea is what we were founded on, and it’s at the heart of everything we do. We’re a team that cares about our customers and believes in giving them a reason to celebrate with fragrance every day.  

We are committed to creating a diverse, equitable and inclusive culture that is focused on delivering exceptional fragrances and experiences.  

We work hard to improve our communities and our planet in a way that will make us proud for years to come...because we believe the world is a better place when everyone has access to the things that make them happy.  

INTERNSHIP OVERVIEW: 

Our internship program is a dynamic group of emerging, high potential rising university seniors who will have the opportunity to participate in a 10-week summer internship at the World’s Leading Fragrance Specialty Retailer.  

This internship will provide the opportunity for a comprehensive view of the various functional areas within specialty retail. You will have the opportunity to work along-side and learn from BBW associates who will provide training, development and engagement of your function and our Brand.  

Our internship program is a key driver of our early career talent pool through realistic job previews and meaningful projects and assignments. Inclusion means that your ideas and insights will be meaningful and valued in influencing our business. We are looking for interns to learn and support our business strategies through curiosity, a passion for retail and a can-do attitude. BBW interns will have the following development opportunities:  

Mentorship and career development 

Professional development workshops 

Functional and brand learning 

Networking, social and philanthropy opportunities with fellow interns and business associates to develop relationships with each other and key leaders within BBW 

PROGRAM AREA: 

Marketing Media Strategy  

The role is responsible for supporting the Senior Digital Marketing Analyst in developing the strategy for lifecycle campaigns, being a champion for innovation within the channel, and driving overall file health in terms of acquisition & retention. The position is a key stakeholder in driving the performance of the business and helping to fuel continued growth. 

Integrated Marketing & Media Intern Responsibilities: 

Assist with the email, SMS, and push channel testing agenda to continue to optimize program performance for both stores and direct 

Partner with the loyalty team to develop event-based triggers and lifecycle campaigns 

Assist in owning the performance and evolution of existing ecommerce triggers  

Write project briefs and document new strategies performance marketing channels 

Including submitting creative requests & tracking assets. 

Provide creative and copy direction to cross functional partners to execute deliverables for marketing assets. 

Develop and maintain project calendars to establish priorities, track project status and deliverables 

Total Rewards Package for Summer Interns  

Competitive hourly wages  

Furnished housing or living stipend  

Personal days & Summer Fridays  

40% Merchandise Discount  

Hybrid working (function dependent) 

Successful interns could be considered for a full-time job upon completion.  

QUALIFICATIONS: 

University current juniors pursuing their bachelor’s degree and in good academic standing 

Must be able to work 40 hours per week during summer 2025 

May 27th-August 1st (required dates) No extended PTO 

Computer fluency with programs such as Outlook, Word, PowerPoint, Excel 

Innate curiosity and desire to learn, strong analytical and logical thinking skills 

Strong organizational skills and ability to multi-task and prioritize 

Have a strong passion for retail 

PREFERRED QUALIFICATIONS: 

Previous internship, customer service or leadership experience 

Ability to manage through conflict and problem-solve 

Strong communication and presentation skills; can concisely present complex information/recommendations in terms meaningful to various audiences 

Able to work in a fast-paced environment 

WHO WE ARE: 

Bath & Body Works is a global leader in personal care and home fragrance, including the #1 selling collections for fine fragrance mist, body lotion and body cream, 3-wick candles, home fragrance diffusers and liquid hand soap. Powered by agility and innovation, the company’s predominantly U.S.-based supply chain enables the company to deliver quality, on-trend luxuries at affordable prices. Bath & Body Works serves and delights customers however and wherever they want to shop, from welcoming, in-store experiences at more than 1,770 company-operated Bath & Body Works locations in the U.S. and Canada and more than 360 international franchised locations to an online storefront at bathandbodyworks.com.