eCommerce DTC Intern

Position Title: eCommerce DTC Intern

Start/End Date: May 19 – August 8, 2025

Location: HOBOKEN, NJ

Newell Brands is a leading $8.5B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 28,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership. 

The success of our company starts with our people. Newell Brands’ Summer Internship Program is an important element of our strategy to provide a diverse pool of talent for critical projects and entry level hires.  Our offering includes a dedicated manager and mentor to outline clear assignments and provide direction throughout the summer; challenging and exciting projects and work assignments; volunteer and social activities to build intern community and professional development; visibility to key leaders in the company; and the opportunity to experience our everyday life at Newell Brands. 

This is a job summary which includes essential job duties of the position.  More specific information regarding duties may be provided upon request for particular locations and facilities.

Responsibilities:

• Customer Relationship Management (CRM)
  • Identify and size customer segments to enhance targeted marketing efforts.
  • Develop and implement targeted campaigns for different customer segments.
  • Analyze campaign performance and suggest improvements for future initiatives.
• Site Wayfinding
  • Conduct competitive analysis to evaluate the taxonomy and collections pages of leading eCommerce sites.
  • Provide recommendations for improving site faceting/filtering to enhance user experience.
  • Analyze and suggest optimal product recommendation placements to drive conversions.
• Blog Content Creation
  • Leverage AI tools to generate blog posts tailored for a younger demographic.
  • Edit content to align with the brand’s voice and language.
  • Collaborate with internal teams to gain approvals for content publication.
• Social Commerce
  • Research and identify key social commerce platforms frequented by Gen Z consumers.
  • Develop strategies to ensure the brand’s products can be transacted on these platforms.
  • Monitor social commerce trends and provide insights to keep the brand relevant.

Candidate Qualifications:

• Currently pursuing a degree in Marketing, Business, Communications, or a related field.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Excellent written and verbal communication skills.
• Familiarity with AI content generation tools and basic editing skills.
• Knowledge of social media platforms and trends, particularly those popular with Gen Z.
• Detail-oriented with strong organizational skills.
• Ability to work collaboratively in a team environment.
• Enthusiasm for learning and adapting in a fast-paced eCommerce environment.
• Basic understanding of eCommerce site structure and user experience principles is a plus.

This role provides an excellent opportunity to gain hands-on experience in various aspects of eCommerce, from CRM and site optimization to content creation and social commerce. If you are passionate about digital marketing and eager to learn, we encourage you to apply!

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.