Visitor Experience Research Internship

SCHEDULE: Full Time, 35 hrs/week, June 16 - August 15, 2025, approximately 3 days working onsite

DEPARTMENT DESCRIPTION

At SFMOMA the Visitor Experience (VX) department plays an integral part in providing a welcoming visitor-centric experience for local and non-local audiences alike. The VX department is comprised of Visitor Experience, Group Sales, and Onsite Membership, and supports all internal and external visitors and clients during business and at times non-business hours. 

POSITION DESCRIPTION

At SFMOMA the Visitor Experience department plays an integral part in providing a welcoming visitor-centric experience for local and non-local audiences alike. The visitor experience department is comprised of Visitor Experience, Group Sales and Onsite Membership and supports all internal and external visitors and clients during business and at times non-business hours. 

PROJECT PLAN

Data Collection

· Assist in the design and implementation of visitor surveys, interviews, and observation studies of visitor behaviors onsite.

· Collect and organize data using various methods, such as online surveys, paper surveys, or digital tools.

Data Analysis

· Clean, code, and analyze data to identify patterns, trends, and insights.

· Collaborate with Visitor Experience Director and Program Manager to generate reports and visualizations to communicate findings.

Report Generation

· Prepare reports and presentations summarizing research findings.

· Communicate findings to relevant stakeholders, including management and department heads.

· Make recommendations for improving the visitor experience based on research outcomes.

Research Ethics

· Ensure compliance with ethical guidelines and data protection regulations when collecting and handling visitor data.

· Maintain the confidentiality and privacy of research participants.

EDUCATIONAL OBJECTIVES

This Visitor Experience Research Internship is an excellent opportunity to gain valuable experience in the field of visitor research and contribute to enhancing the overall visitor experience at SFMOMA. It will provide you with practical skills and insights that can be applied to future careers in research, marketing, or the museum and attraction industry.

ADDITIONAL INTERNSHIP PROGRAMMING 

The Summer 2025 Internship will offer 9 weeks of hands-on experience and mentorship along with weekly presentations and discussions with various departments in the museum, off-site educational visits within the Bay Area community, and access to various tours and events within the museum.

QUALIFICATIONS & SKILLS

 · Applicants must be currently enrolled in school or a recent graduate. The SFMOMA recognizes a graduation date within 6 months of the internship start date as a recent graduate.    

· Strong analytical skills and the ability to work with data. 

· Excellent communications and presentation skills.

· Proficiency in Excel.

· Attention to detail and the ability to work both independently and as part of a team.

· A genuine interest in visitor experience and a passion for improving it.

· Familiarity with research methods, including survey design and data collection, is a plus. 

**Current SFMOMA employees are not eligible to apply for the Summer 2025 internship.**