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Marketing Specialist

CareYaya Health Technologies Inc.
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To apply, please fill out this form:
https://www.careyaya.org/opportunities

About the Role

We are looking for a Marketing rockstar to join CareYaya, one of LinkedIn's Top 50 Startups in America in 2024 (more about us here on our CEO's profile in the Featured section).

If you do a GREAT job, you'll have the chance to become Chief Marketing Officer within a couple of years, at one of the hottest tech startups in America!

You'll get to create, develop, and manage content strategy that resonates with our audience, drives engagement, and bolsters our brand's presence in the health tech industry. You'll also have freedom to develop other marketing initiatives that build our brand presence in 25+ cities across America and at over 50 college campuses.

Key Responsibilities

  • Content Strategy: Develop and execute a comprehensive content strategy that aligns with the company's goals and targets specific audience segments in the health-tech caregiving sector.
  • Content Creation: Write, edit, and produce various forms of content, including blog posts, articles, newsletters, videos, social media posts, and marketing materials.
  • SEO Optimization: Optimize content for search engines to increase visibility and drive organic traffic to our website.
  • Brand Storytelling: Craft compelling stories that communicate our mission, values, and the benefits of our products and services.
  • Analytics Monitoring: Use analytics tools to track content performance and adjust strategies based on data insights.
  • Collaboration: Work closely with the marketing, sales, and product teams to ensure a cohesive and consistent brand message.

Qualifications

  • Bachelor’s degree
  • Proven experience (or drive to learn) in content creation and marketing.
  • Excellent writing, editing, and proofreading skills with a strong attention to detail.
  • Ability to create engaging content that resonates with a diverse audience.
  • Strong organizational and project management skills, with the ability to manage multiple projects simultaneously.

We Offer

  • A pivotal role in a growing health-tech startup.
  • The opportunity to create impactful content that supports caregivers and care recipients.
  • Competitive salary and benefits.
  • Opportunities for professional growth.