Digital Marketing Manager

General Summary

Connecticut Public seeks a multilingual digital media professional who will be responsible for supporting the execution of cross-platform marketing strategies to build audience. This leader will help to drive audience and member growth through marketing campaigns that generate awareness, fuel content consumption, and generate member leads. They are responsible for helping to develop and distribute marketing materials, advertising, and other promotional assets by performing the duties outlined below personally or in collaboration with others internally at Connecticut Public and creative partners. Proficiency in Spanish language and multilingual campaign strategy necessary.

Essential Functions

Our Digital Marketing Manager provides a wide range of services. Applicants must have the ability to complete the following essential functions: 

• Aids in development of strategies and multilingual marketing materials that build awareness with local Latino communities
• Leads distribution of marketing campaign assets and trafficking of advertising assets across multiple platforms.
• Manages creative briefs and ensure alignment with overall marketing goals.upports development of marketing strategy for cross-channel campaigns including video and audio promotion, digital banners, email, social media, print, outdoor billboards, OTT apps and connected TVs. Campaigns may be in English and/or in Spanish.
• Works with Chief Digital Officer and Senior Director, Membership Growth Strategy to develop member campaigns that result in donations and support retention directly impacting revenue goals.
• Works with designers and creative partners to develop campaign assets that generate awareness and engagement across various target audiences – especially young and diverse audiences. Creative may be in English and/or in Spanish.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions. 

Responsibilities 
This position has many responsibilities.  Duties include, but are not limited to: 

• Aids in copywriting/copy editing, which may include video and audio promo scripts, and social or email copy. Copy may be in English and/or Spanish.
• Helps ensure consistency of brand identity through correct use of logos and brand guidelines.
• Manages swag orders and companywide resources like stationary, envelopes, and signage.
• The ideal candidate brings strong connections with local partners and organizations that could contribute to the promotion and growth of our Latino expansion initiative, fostering valuable collaboration and community engagement.
• Traffics assets to partners and distributes to relevant internal stakeholders.
• Works closely with underwriting and Institutional Advancement teams to ensure correct sponsor recognition within marketing assets.
• Works with Connecticut Public’s for-profit design agency (MediaVision) and other creative vendors including development of creative briefs, socialization of creative concepts with internal stakeholders for feedback, and creation of social post copy.
• Works with data team to review campaign performance and leverage insights to inform strategy.

Knowledge, Skills, and Abilities 
Knowledge of: 

• Adobe Suite (Photoshop, InDesign, Illustrator).
• Adserving platforms like Google Admanager.
  Digital measurement tools such as Google Ana
• Analytics and Facebook/Meta Analytics.
• Marketing functions, including advertising, branding, digital marketing, and social media.
• Media use and the digital landscape, particularly among millennial and Gen Z users and demonstrated ability to adapt storytelling accordingly.
• Project management, organization, and managing multiple priorities.

Skill in:

• Influencing and communicating effectively across multiple stakeholders
• Managing the smallest details while possessing amazing organization.
• Prioritizing and meeting deadlines.
• Successfully working both independently and within a team environment as well as maintaining communication and responsiveness through digital tools like Slack, email, and Zoom.
• Understanding audience targeting and segmentation, especially on digital platforms.
• Working across digital platforms and cross channel campaigns.

Ability to:

• Be a self-starter, with a hunger for all things digital, always exploring and eager to showcase new opportunities.
• Build rapport, establish trust and maintain internal stakeholder satisfaction.
• Interpret data using digital measurement tools.
• Learn new software and processes around evolving business needs.
• Possess a creative mindset with natural curiosity and excellent listening, interpreting, and communication skills.
• Speak, write, and read in Spanish.
• The successful candidate must possess a visceral distaste for office politics and gossip.

Work Environment 
Job functions are typically performed in a combination of those found in general office or administrative work.

Physical Demands 
The physical activities of this position may include frequent in-person or virtual interactions.  It is essential to be able to remain at a desk/computer workstation for prolonged periods, speak clearly so others can understand, see details of objects that are between a few feet and more than a few feet away, focus on one sound an ignore others, use fingers to grasp move or assemble small objects.  Additionally, the employee must have the ability to concentrate for extended periods of time with frequent interruption understand, and relate to, the concepts behind specific ideas, and compute formulas.  The typical physical requirements are: light work—exerting up to 25 lbs of force occasionally and/or up to 10 lbs of force frequently and may include climbing, pushing, standing, hearing, walking, reaching, grasping, kneeling, stooping, and repetitive motion.   These physical demands, with or without reasonable accommodations, are required to perform the essential functions of this job. 

Position Type / Expected Hours of Work 
This is a full-time exempt position which may include frequent in-person or virtual interactions.    Duties are routinely performed Monday through Friday between the hours of 9:00 a.m. and 5:00 p.m.; however, weekend, evening, and holiday hours will be necessary. The expectation for this job is hybrid and/or fully remote, but with attendance in-person at events. 

Education and Experience

Bachelor’s degree in Marketing, Digital Marketing, or a relevant field AND a minimum of five (5) years of direct and sustained professional experience in marketing, audience development, targeting, or related field AND/OR an equivalent level of education, training, and experience.