Marketing and Audiovisual Production Intern
Real Media Group is launching the new Más Latino platform, expanding its reach with innovative content and high-impact digital strategies for the Hispanic community. We are looking for a Marketing and Audiovisual Production Intern who is creative, passionate about Latino culture, and skilled in design, multimedia production, and digital strategies.
As part of this internship, you will contribute to marketing campaigns and content creation for programs such as New England Deportes and Meeting Deportivo, covering major sports events in the region; Las Mujeres Siempre Emprenden, featuring inspiring stories of Latina entrepreneurs; and Salud Vital, focusing on wellness and health-related content. You will also participate in producing visual content for reports, interviews, and live events, ensuring Más Latino remains an authentic and engaging platform for its audience.
Main Requirements:
- Currently enrolled in a university program or a recent graduate with valid documentation for professional internships.
- Intermediate or advanced proficiency in Adobe Creative Suite (Illustrator and Photoshop are essential).
- Experience with audiovisual tools; proficiency in Premiere Pro, After Effects, or DaVinci Resolve is preferred.
- Fluency in English is required; Spanish proficiency is highly valued.
- Interest and knowledge in digital marketing strategies, content creation, and audiovisual production.
- Passion for media, communication, and Hispanic/Latino culture.
Responsibilities and Activities:
Content Creation
- Develop visual and audiovisual content (photography, video, graphics) for social media and digital campaigns.
- Visit locations to capture engaging content that reflects the identity of the brand and programs like New England Deportes, Meeting Deportivo, Salud Vital, and Las Mujeres Siempre Emprenden.
- Edit and post-produce videos and photos, optimizing them for digital formats (stories, reels, posts).
- Actively participate in creative brainstorming sessions to develop innovative content ideas.
Digital Marketing
- Assist in the development and execution of a digital marketing plan.
- Design and manage advertising campaigns on Google Ads, Facebook Ads, and Instagram Ads.
- Analyze campaign metrics and prepare performance reports (KPIs such as ROI, reach, click-through rate, etc.).
- Schedule and publish content on platforms such as Instagram, Facebook, LinkedIn, and TikTok.
- Identify trends and analyze competitors in the digital space.
- Support the creation of creative content for internal presentations and proposals.
- Apply concepts of branding, storytelling, and strategic design to campaigns.
Supporting the Brand’s Global Strategy
- Contribute to the conceptualization of integrated campaigns that combine both digital and physical media.
- Organize brand activations or events with a focus on audiovisual production.
Skills and Competencies to Be Developed:
- Planning and execution of digital marketing strategies.
- Audiovisual production and advanced proficiency in editing and design tools.
- Management and optimization of digital advertising campaigns.
- Analysis of metrics and results for strategic decision-making.
- Creativity in content creation for different platforms.
- Teamwork and professional communication skills.
Program Benefits:
- Opportunity to work in a creative and dynamic environment with impactful projects.
- Development of a professional portfolio featuring advertising campaigns, visual content, and digital strategies.
- Possibility of extending the collaboration or being considered for future positions within the company.
- Vouchers for Latino Brand restaurants.
- Paid MBTA Student Card.