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Creative Marketing Specialist

Property & Liability Resource Bureau
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About PLRB:

The Property & Liability Resource Bureau (PLRB) is a not-for-profit national trade association serving its members and the Property & Casualty insurance industry. We are committed to delivering legal resources, educational services, and research support related to Property, Liability, and Auto claims. Our team thrives on collaboration, innovation, and excellence. We're looking for individuals who are not only skilled in their craft but are passionate about elevating our brand's creative direction.

 

Position Overview:

Are you a creative powerhouse with a knack for visual storytelling and digital marketing? PLRB is seeking a Creative Marketing Specialist to join our team. You will play a critical role in shaping the visual and digital identity of our organization, from ideation to execution. This is a unique opportunity to blend your skills in graphic design, video production, web design, and content creation to drive impactful marketing initiatives. 

 

What You'll Do:

  • Creative Design: Craft engaging marketing materials—such as brochures, presentations, social media graphics, and event materials—that reflect PLRB’s brand identity and resonate with our members.
  • Video Production: Produce, edit, and deliver high-quality videos for diverse needs, including marketing campaigns, educational tools, and promotional content.
  • Web Design & Development: Oversee the design and optimization of our web pages, ensuring intuitive navigation, strong UX/UI, and seamless performance. Collaborate with IT to implement technical improvements.
  • Content Creation: Develop SEO-driven content for digital platforms, including web pages, blogs, and social media. Ensure all content aligns with our brand voice and enhances engagement.
  • Brand Stewardship: Uphold and evolve PLRB’s brand consistency across all creative assets, ensuring a cohesive experience for our members.
  • Campaign Support: Brainstorm and deliver innovative campaign strategies that align with business goals, from concept through execution.
  • Analytics & Optimization: Monitor and evaluate the performance of creative assets, using insights to optimize future strategies and maximize impact.

 

Who You Are:

  • A creative visionary with a Bachelor’s degree in Marketing, Graphic Design, Communications, or a related field, passionate about marketing, design, and digital media production.
  • Proficient in tools like Adobe Creative Suite, Canva, and video editing software.
  • A web design enthusiast with strong command over HTML, CSS, JavaScript, and CMS platforms (e.g., WordPress).
  • Familiar with email marketing platforms (e.g., HubSpot, ActiveCampaign) and capable of driving high-impact campaigns.
  • Skilled in developing captivating, SEO-optimized content tailored for maximum performance.
  • Fluent in social media best practices, including content strategy for platforms like LinkedIn and Facebook.
  • An analytical thinker with experience leveraging tools like Google Analytics to assess and enhance content performance.
  • A strategic problem-solver who can juggle multiple projects while maintaining attention to detail and quality.
  • A collaborator who can seamlessly manage projects and deliver quality content on tight deadlines.

 

Why Join Us:

  • Career Growth: As PLRB continues to evolve, so will your opportunities for professional development and leadership.
  • Innovative Environment: Work with a team that values creativity, embraces new ideas, and drives forward-thinking strategies.
  • Flexibility: Enjoy the flexibility of a remote or hybrid work environment that prioritizes work-life balance.
  • Impactful Role: Your work will directly influence the perception and reach of a well-respected organization in the insurance sector.

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This position description reflects the current assignment of essential functions and is not meant to be all-inclusive.  Duties and responsibilities may be assigned or reassigned to this position at any time and may be modified to reasonably accommodate an individual with a disability, or for other reasons.

 

Ready to Apply?

If you’re a creative marketing professional looking to make a significant impact in a collaborative and growth-oriented environment, we’d love to hear from you! Please submit your resume, portfolio, and a cover letter outlining why you’re the perfect fit for this role.