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Position Description 

Title: Content Creator 

Openings: 1

Schedule: 

  • Flexible daytime hours (primarily Monday - Thursday)
  • Occasional weekend and overnight (primarily Friday-Sunday)

Hours/week: 20 hours/week

Wage: $13.00


 

Job Duties:

This position supports Invent@NMU staff and clients through internal and external photography, videography, copywriting  and content creation, including:

  • Developing digital images and video to be used for:
    • Social media content 
    • Events 
    • Websites
    • Client products or brands
    • Advertisements 
  • Drafting copy for use on websites, socials, presentations and more.
  • Creating stock imagery for social media platforms, newsletters, other promotional materials and events
  • Developing and implementing concepts for visual marketing campaigns 
  • Attending community events across the Upper Peninsula to represent Invent@NMU as a brand ambassador (may require overnight and weekend hours)
    • Network and engage with community members to promote Invent@NMU's entrepreneurship services
    • Explain Invent@NMU's programs and offerings to event attendees
    • Document the van outreach journey and post to Invent@NMU’s social platforms
    • Conduct demonstrations and share success stories to showcase the impact of the Invent@NMU program



 

The position will support and collaborate with the Invent@NMU team through the workflow process to convey intended messages, meet deadlines, follow media guidelines, and attend meetings as needed.  As part of our team, you will draft social media strategy, collaborate on creative direction and marketing campaigns, and produce and schedule digital content. Other duties as assigned. 


 

A key responsibility is to effectively engage and communicate with the Invent@NMU audience, which includes prospective and current NMU students, alumni, parents, NMU faculty and staff, the Marquette community, and beyond. 


 

About Invent@NMU:

In October 2014, Invent@NMU opened its doors as a student program of Northern Michigan University. Our goal is to provide an experiential learning opportunity for students as well as to help regional inventors and entrepreneurs take their product or business ideas to market or assist existing business owners looking to innovate from within. Here, students get to use their education at NMU in parallel with mentorship from the professional management staff of the economic development organization Innovate Marquette SmartZone to contribute to the entrepreneurial ecosystem and business growth of the Upper Peninsula. Though we’ve grown throughout the years the mission remains the same, to support NMU students and faculty along with regional community members while providing a model for developing opportunities in the region.


 

About Invent@NMU Van Outreach Program: 

As a Content Creator, you will play a crucial role in extending the reach of Invent@NMU's entrepreneurship services to rural areas of the Upper Peninsula. Within your role, a crucial responsibility will be to embark on single-day outreach trips throughout the UP, attending a variety of events and engaging with community members. This outreach will be done from Invent@NMU’s mobile outreach van. You will have the opportunity to network, explain Invent@NMU's programs, give demonstrations, share success stories, and connect with entrepreneurs seeking to start or expand their businesses.


 

Qualifications:

  • Driven photographer and videographer with the ability to develop content for a variety of audiences
  • Strong communication (verbal, written and interpersonal) skills are essential
  • Attention to detail, initiative, creativity and proactive thinking are essential to drive the program’s innovative culture
  • Must be knowledgeable in or willingness to learn a variety of software platforms, including:
    • Adobe Creative Suite
    • Google applications 
  • Social media platforms such as Facebook, LinkedIn, and Instagram
  • Experience with or willingness to learn photo and video editing 
  • Solid organizational and time management skills are required
  • Ability to accept, respond to and provide feedback within a multidisciplinary team
  • Ability to work independently and as part of a team
  • Interest in entrepreneurship and supporting local businesses
  • Willingness to travel and attend events throughout the Upper Peninsula
  • Knowledgeable or willingness to learn a variety of software platforms including;
    • Google applications
    • Website software such as WordPress, Wix, and GoDaddy, and Slack 
    • Social media platforms such as Facebook, LinkedIn, and Instagram
    • Linktree 
  • Solid organizational and time management skills are required, along with the willingness to learn 
  • Attention to detail, initiative, creativity, flexibility and proactive thinking are essential to drive the program’s innovative culture
  • Currently enrolled student at Northern Michigan University


 

Benefits:

  • Flexible schedule to accommodate academic commitments
  • Gain hands-on experience in marketing and communications within an entrepreneurial ecosystem 
  • Mentorship from industry professionals at Innovate Marquette 
  • Networking opportunities with entrepreneurs and business leaders
  • Develop valuable communication and leadership skills
  • Travel and accommodation expenses covered by Invent@NMU during pre-approved van outreach activities 


 

Overall Expectations:  

As an Invent@NMU employee, you are expected to be a high-level performer, and overall, take initiative, be accountable for action(s) or lack of action(s), ask for support when needed, set realistic goals, work hard to meet deadlines, communicate, be flexible and work to resolve issues in a professional manner.