Content Marketing Lead

Join the Adventure at the Arizona-Sonora Desert Museum!

Are you ready to embark on a wild journey with a team that's as passionate about the desert's wonders as you are? The Arizona-Sonora Desert Museum is seeking a motivated, driven, and collaborative individual to join our Marketing team as a Content Marketing Lead.

Application review will begin immediately and will continue until the position is filled. Please understand that if offered a position, you will be required to successfully complete and pass a pre-employment drug screen as a final condition of employment.

Job Title: Content Marketing Lead

Department: Marketing

Reports To: Marketing & Media Manager

FLSA Status: Exempt

Reviewed: December 2024

Compensation:  Anticipated Starting Salary $53,380 - $56,520 per year, plus a comprehensive benefit package, which includes medical, dental, vision, life and LTD insurance, FSA, HRA, 403(b) retirement plan, paid holidays, personal business, sick leave, and vacation.

Summary

The Content Marketing Lead develops and executes a digital content strategy and editorial calendar across the Desert Museum’s owned and social media platforms, generating and overseeing creative editorial and visual content for the Museum’s social media channels, blog, and website. In addition, this position assists with content creation for email marketing, advertisements, and newsletters, and assists with marketing events.

Essential Duties & Responsibilities includes the following. Other duties may be assigned.

Digital Content Management

• Direct and execute a results and mission-driven digital content strategy for owned and social media.
• Create and manage the editorial and social media calendar and budget.
• Create, curate, and/or oversee the production of engaging and creative written and visual content for the website, blog, and social media that tells a compelling story designed to educate and enhance the visitor experience.
• Review analytics and report key metrics.
• Audit and evaluate metrics to regularly update content strategy and tactics.
• Assist with content creation for email marketing, advertisements, newsletters and others as assigned.
• Pursue opportunities for community partner collaboration and cross-promotion of digital content.
• Monitor social media and industry trends and evaluate new content marketing opportunities.  
• Work with the webmaster to ensure web content is organized, updated, and aligned with the Museum’s communications priorities and brand voice, pursuing opportunities to improve SEO and content UX.

Social Media

• Work cross-departmentally to develop engaging and educational social media content.
• Attend events and produce social media content.
• Assist the Media and Marketing Manager with implementing paid social campaigns.
• Maintain unified brand voice across different social media channels.
• As needed, manage interns and volunteers.

Marketing

• Ensure content is fact-checked and appropriately sourced.
• Assist other departments in editing content for correct spelling and grammar.
• Assist the Marketing department with onsite events.
• Represent the Desert Museum at appropriate networking events and trade shows.
• Assist the Marketing & Media Manager with other ASDM special projects as assigned.

Supervisory Responsibilities

This job has no supervisory responsibilities.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience

Bachelor's Degree in journalism, communications, marketing, public relations, related field or equivalent combination of education and experience. Minimum four years of related experience.

Language Skills                                                

Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of organization.

Mathematical Skills                                                     

Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.

Reasoning Ability                                             

Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

Computer Skills                                               

To perform this job successfully, an individual should have expertise with Microsoft Office Suite, Facebook, Twitter, Instagram, YouTube, TikTok, MailChimp (or similar email marketing software), Wordpress blogging software, and productivity management tools. The individual should have proficiency with creative mediums including digital photography, video, and graphic design. Experience with Adobe Photoshop, Lightroom, and Premiere is a plus.

Other Skills and Abilities

• Excellent written and verbal communication skills and copywriting skills.
• Passion for science communication, conservation, and storytelling.
• Deep understanding of the digital content ecosystem, including social media platforms and management software, blogging, and SEO tools.
• Proficiency with video, photography, photo editing, and graphic design tools.
• Basic understanding of SEO and content UX.
• Must be goal oriented and possess a high degree of self-motivation.
• Must possess strong planning, organization, and strategic-thinking skills.
• Impeccable time management skills with the ability to multitask.
• Flexible work style adapting to changing demands and priorities.
• Must be able to work independently as well as in a team setting.
• Ability to work well with internal and external clients.
• Understanding/familiarity with non-profit, visitor-based organization.
• Ability to work nights and weekends as required.

Physical Demands  

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this position, the employee is regularly required to use hands to finger, handle, or feel. The employee is frequently required to sit and talk or hear. The employee is occasionally required to stand; walk and reach with hands and arms. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision and ability to adjust focus.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Employee’s work might take them outdoors in both hot and cold weather. The noise level in the work environment is usually very quiet.

IDEA Commitment
The Arizona-Sonora Desert Museum is committed to fostering a welcoming space and a diverse, inclusive team that reflects the communities in which we live and work. We understand that inclusion, diversity, equity, and accessibility (IDEA) are integral to the fulfillment of our mission, and to our success as an organization. To that end, we are working to build the structures, policies, hiring practices and organizational culture that ensure representation and opportunity for all, and create an environment of belonging where everyone feels respected, safe, and understood. Additionally, as we continue to engage in this work, we are working to integrate the core values of IDEA into our programs, exhibits, communications, and other public offerings. Valuing each other’s differences brings us together to create a thriving workplace and fair work culture, allowing us to fulfill our mission more effectively.

We believe inclusion is everyone’s responsibility. Ways in which commitment is demonstrated include continuous development, modeling inclusive behaviors, and proactively addressing bias. Visit the Arizona-Sonora Desert Museum’s IDEA page to learn more.

The Museum’s IDEA Coalition consists of staff members who are driving our efforts to build a culture where people feel they belong and have a voice.

ABOUT US
The Arizona-Sonora Desert Museum is a non-profit institution dedicated to the conservation and research of the Sonoran Desert region with the goal of making the Sonoran Desert accessible, understandable and valued. We are a fusion experience zoo, botanical garden, aquarium, art gallery, natural history museum, and research institute. The Association of Zoos & Aquariums has recognized the Desert Museum for over 25 years of continuous accreditation.

The mission of the Arizona-Sonora Desert Museum is to inspire people to live in harmony with the natural world by fostering love, appreciation, and understanding of the Sonoran Desert.