Marketing and Brand Coordinator

Job Summary

The Marketing and Brand Coordinator is essential in promoting the Visit Brownsville brand to drive tourism, events, and economic growth. This role focuses on creating and executing innovative marketing campaigns, managing social media, developing a cohesive and recognizable brand identify, and collaborating with advertising agencies. The coordinator also partners with local stakeholders to highlight Brownsville’s unique attractions and assets. This position is vital in establishing Brownsville as a premier location for travel, events, and conventions while fostering community growth and maintaining the city’s presence at regional, state, national, and international levels. The ideal candidate is a skilled communicator and content creator with a strong understanding of tourism and the unique potential of Brownsville.

Competencies

• Participatory Leadership
• Communications
• Marketing
• Public Speaking
• Project Management

Key Functions/Knowledge/Skills

• Develop and execute marketing campaigns to position Brownsville as a premier destination, maintain consistent brand identity across platforms, and collaborate with advertising agencies and partners to enhance campaign effectiveness.
• Create engaging content, including social media, blogs, photography, and videos, while designing visuals that follow branding guidelines and managing audience engagement to strengthen the destination's online presence.
• Promote events, conventions, and festivals in alignment with the city’s tourism goals, while engaging in public relations efforts such as on-site interviews, Q&A sessions, and community outreach to cultivate a positive public image.
• Collaborate with the department director, local businesses, event organizers, media outlets, and regional partners to enhance visibility and promote Brownsville’s tourism initiatives.
• Receive daily assignments or evaluates City event leads and to develop story ideas for all platforms.
• Track and analyze the success of marketing efforts using data-driven insights to optimize strategies and maximize ROI.
• Take photographs or shoot video to illustrate stories. Edit content in print, digital, video and/or audios for release.
• Other duties as assigned.

Minimum Education & Experience

Bachelor’s degree in Business, Marketing, Management or a related field of study is required.
Master’s degree preferred.
Three (3) years of experience and knowledge in marketing, brand development, advertising, content creation, and social media management.

Special Certifications & Licenses

Valid Texas Driver’s License.

Independence & Judgement

Noticeable judgment; must plan for long-term; must recognize and resolve problems and situations through appropriate means applying specific types of procedures to issues without indicated guidance or destination, addresses issues that need attention, etc; involves freedom in selection of work methods among approved routines, setting of priorities, or sequencing of tasks within established schedules.

Initiative & Ingenuity

General guidelines: requires a lot of interpretation and non-standard responses to varied situations; have to figure out where to go for answers; must take multiple factors into account; some control over priorities.

Supervisory & Responsibility

Regularly assigns and monitors the work for three or more employees; has knowledge of long-term plans and goals for the department.

Financial Responsibility

Calculates amounts due, using some judgment; monitors budget; brings problems to attention of supervisor.

Level & Frequency of Outside Contact

Frequent contact with the public or other organizations; interactions may require obtaining cooperation of people; courtesy and tact are required when dealing with moderately difficult or sensitive issues.

Physical Demands

Office job with little or occasional light physical effort. Ability to exert up to 20 lbs. of force occasionally or a negligible amount of energy frequently to lift, push, pull or otherwise move objects.

Responsibility for Equipment & Property

Responsible for use of equipment/property such as office equipment, supplies, etc., which are used in office; use of city vehicle.

Working Conditions

Office job, no adverse conditions.

Other Requirements

The City of Brownsville requires all employees to successfully pass a Drug & Alcohol and a physical examination and a Background Check.

ADA Requirements

The City of Brownsville is an Equal Opportunity Employer. ADA requires the City to provide reasonable accommodations to qualified individuals with disabilities. Prospective and current employees are invited to discuss accommodations.

Benefits

The City of Brownsville offers a comprehensive benefits package designed to support its employees' well-being and future. Employees participate in a robust retirement plan through the Texas Municipal Retirement System (TMRS) City to Employee Matching Ratio 2:1, with eligibility for retirement after 5 years of service at age 60 or 20 years of service at any age.

The City provides exceptional health benefits, including medical, dental, and life insurance plans for employees and their families, along with vision coverage for employees enrolled in health insurance through MetLife. Employees and their dependents can also access care at Frontier Clinic at no cost when covered by the City's health plan. Additionally, pet insurance is available as a voluntary benefit.

Employees have access to deferred compensation plans through Equitable and supplemental insurance options from AFLAC and Colonial Life. Full-time employees accrue 10 sick days and 15 vacation days annually.
The City offers parental leave concurrent with FMLA for eligible employees, longevity pay, and 100% tuition assistance up to $5,000 annually. Furthermore, Brownsville observes 14 holidays per year, plus two floating holidays, giving employees a balanced and rewarding work-life experience.
Starting in fiscal year 2025, employees will have access to flexible scheduling options as part of our commitment to work-life balance.