Marketing Analytics / Testing (Spring Internship)
Our internships were ranked #6 in the nation by CollegeVine.com
Our mission: We are YesTech and we are working with the National Science Foundation under the iCAP program. We have been tasked with building a mobile application to help reduce anxiety and build happier, more resilient friendships for Gen Z.
Bottom Line: you will be helping us figure out how to get the app on the market - this position is focused on strategy, testing, analyzing feedback and moving forward with a better and better product.
Requirements / Responsibilities
- Perform analytics on Beta Test feedback using Google Survey Analytics
- Our Beta Tests (university launch events) are conducted every other week. You will help take what we have learned on the previous tests to prepare new surveys, such that, we are able to iterate by updating the UI/UX and code for the social app, thereby moving us closer and closer to product market fit
- Research concerning marketing issues
- Help manage our social platforms
- Send out DMs or emails on IG / TikTok to influencers to set up potential partnerships
- Conduct market research for useful insights
- Conduct Beta Tests of the app with friends (3 to 5 of them)
- Participate in our group discussions focused on making the app more helpful to our users with interns from other teams on our weekly zoom calls (Sunday 6pm EDT and Wednesdays 7:30pm EDT).
What you'll learn and get
- You will learn how to build an effective overall marketing strategy; social media, news media, partnering with social influencers, time-lines, and analytics
- How to work effectively in a team environment
Qualifications
- Exceptional organization and communication skills
- You’re excited by complex tasks and the opportunities that ambiguity can offer
- Be self-driven, finding innovative ways to help the team
- Be proficient in Google Docs, Spreadsheets, Presentation, Skype, and Zoom and analytic programs
Let's Talk