Marketing and Communications Intern

OVERVIEW:  The Marketing and Communications Intern helps to develop and articulate marketing and communication strategy in response to product objectives. The position designs and maintains a unified marketing and communication program that spans all types of media opportunities. The position identifies marketing objectives and target markets for products or services; builds brand identity; raises awareness through effective marketing campaigns; and provides graphic artistry and copy writing for all literature, ads, press releases, etc.   

ESSENTIAL JOB RESPONSIBILITIES/FUNCTIONS: 

Leadership and Project Management - Use expertise to contribute to strategies and tactics related to marketing 

Translate business objectives into marketing and communications objectives  

Develop and manage detailed marketing plans rooted in strategy that aligns to those objectives 

Develop and implement strategies to strengthen the company's market presence 

Contribute to the overall direction of the company and align the department goals and initiatives with those of the company 

Support public relations needs 

Develop relationships with local and national media 

Develop a marketing budget and track costs 

Identify and assess strategic opportunities to increase the value of marketing 

Conduct periodic reviews of marketing goals 

Regularly conduct relevant market research, using market research for planning, monitor attendance trends, analyze sales and marketing metrics 

Produce and maintain an online marketing calendar 

Brand Strategist – Oversee the creation and management of brand strategy 

Guide editorial direction and internal creative services 

Ensure clear communication of mission, vision and values while elevating the company to the next level of visibility 

Oversee development of corporate videos and marketing collateral 

Collaborate with community organizations for event sponsorships  

Write press releases and design advertisements for distribution to local and national news outlets 

Design and order promotional and event materials  

Provide photography services and maintain photo archive 

Align domains, email extensions and other marketing elements with the strategic direction 

Website Management - Manage and maintain websites for Maglio Companies, Boston Fresh, Market Source, National Produce Solutions and other Maglio brands as needed 

Design and create new web pages/sites as needed 

Update information as it changes (employee titles, event dates, etc) 

Monitor and/or develop analytics tools for measurement of communications programs 

Develop, write and manage online content 

Manage web hosting accounts 

Other projects as assigned. 

COMPETENCIES: 

Customer-centered focus 

Team Player 

Analytical 

Creativity 

Strategic Thinking 

Organization 

Media Relations 

High level of technical knowledge 

WORK ENVIRONMENT: 

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

This position may occasionally be exposed to a cold and wet environment.  

PHYSICAL DEMANDS: 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

Ability to lift up to 20 pounds.  

QUALIFICATIONS: 

Education/Experience: 

Course progress towards a bachelor’s Degree in a job related field and three to five years of related experience or; an Associate’s Degree or two years of college with job related coursework. 

Layout and design, professional printing/publishing skills, including ability to present concepts visually 

A wide degree of creativity 

Strong understanding of current trends in digital media/social media 

Project management skills 

Strong writing, editing, proofreading and verbal presentation  

Self-motivated with a positive and professional approach to management 

Efficiency in the building and maintenance of consistent branding