Marketing Specialist
Are you someone who has a passion to create and execute innovative marketing plans?
We're looking for an enthusiastic Marketing Specialist to join our team and help us drive growth through effective marketing programs. As a vital part of our organization, you will be responsible for developing and executing marketing plans, building new relationships with referral sources in the community, and generating new referrals for home care by establishing strong relationships with physicians, long-term care facilities, independent and assisted living facilities, and other community resources.
We're looking for a Marketing Specialist who is a creative and competent professional, with a deep understanding of consumer behavior trends and specialized marketing concepts, principles, and tactics. Your responsibilities will include market analysis, developing marketing strategies, setting goals and plans, making marketing/sales calls, and evaluating the effectiveness of marketing activities to deliver effective marketing programs that will help our growth towards the future.
Join us and help us deliver effective marketing programs and initiatives that will transcend our company growth to new heights!
Essential Job Functions:
- Utilizes market information to establish plans and guidelines for marketing initiatives for the organization and for its various programs and services.
- Assist in monitoring organizational market image and helps directs/supports communications efforts aimed at all key audiences both internal and external.
- Assist in developing and maintains the infrastructure needed to support a health care organization’s marketing function
- Supports business development efforts including the determination of new business opportunities, new program development and relations with key audiences that might impact the utilization of EPTR services in Maryland.
- An anticipation that the work will periodically (but regularly) occur outside of normal “9 to 5” business hours.
- An anticipation that the work will require local travel within the EPTR service area on a regular basis.
- All other duties as assigned.
Required Skills:
Education:
- High School diploma or equivalent (Required)
- Bachelor’s degree in marketing, public relations, business administration, communications, health care administration or a related field. (Required)
Experience:
- Minimum of 1 year of experience in organizational communications, public relations, marketing or business development with experience in a health care provider setting. (Required)
Location: Baltimore
Hours: Monday through Friday, Starting at 9:00 am
Job Types: Full-time, Part-time
Benefits:
- 401(k) matching
- Dental Insurance
- Disability insurance
- Flexible schedule
- Employee Assistance Program
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- Day shift
Work setting:
- In-person
This organization is an Equal Opportunity Employer and does not discriminate based on race, color, ancestry, nationality, national origin, immigration status, ethnic group identification, ethnicity, age, religion, marital status, pregnancy, pregnancy status, physical or mental disability, sex, sexual orientation, gender, gender identity, gender expression, or genetic information; a perception of one or more of such characteristics; or association with a person or group with one or more of these actual or perceived characteristics. Inquiries regarding compliance procedures may be directed to our personnel office.