Public Relations Specialist

WHY YOU SHOULD APPLY

• The most competitive profit-sharing bonus plan in the industry, paying up to 50% of company profits to full-time employees each month!
• A highly competitive Paid Time Off plan, promoting quality work-life balance.
• Subsidized gym memberships to help team members feel their best.
• Medical, dental, vision, and life insurance packages for all US-based team members.
• International Health Insurance Reimbursement Program for all international team members, a benefit unique to Coalition.
• Device upgrade and learning reimbursement programs.
• Motivating career development plans with clearly defined goals and rewards.
• Additional job-specific incentives and bonuses.

YOU SHOULD HAVE:

• Prior experience with P.R. and Social Media
• Preferably a Journalism background or media training
• Flawless written and spoken English
• The ability to write PR’s and distribute them
• Great professional relationships with writers, journalists, bloggers and other influencers
• The ability to secure media coverage for clients
• A profound understanding of online communities as well as content marketing
• Experience with services like HARO and MuckRack
• Published & placed content on authoritative sites
• Great interpersonal, analytical, problem solving, negotiating, influencing, facilitation, decision-making, and conflict resolution skills
• The ability to stay highly organized with great attention to detail
• The ability to maintain strict confidentiality and discretion
• The availability to work 40 hours per week from 9:00 am to 6:00 pm PST
• Passion to build a startup
• A friendly, outgoing disposition
• Reliable transportation if working in-house
• A reliable workstation with a fast computer, microphone and speakers, reliable internet and power if working remotely
• Bachelors degree preferred

YOUR DUTIES AND TASKS:

• As a PR specialist, you will write press releases
• Keep and organize PR database
• Respond to information requests from the media if needed
• Liaise between client and media
• Analyze various niches and verticals (as well as competition within them)
• Scrutinize clients’ websites and identify linkable assets
• Develop custom PR strategies and tactics (based on analysis) for maximum efficiency
• Locate and vet viable link prospects and opportunities
• Craft compelling outreach
• Keep outreach conversations fresh through regular follow-ups
• Engage and interact via social media
• Potentially represent clients’ companies online
• Organize and maintain multi-faceted campaigns
• Help maintain the organization’s corporate image or brand