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Digital Marketing Manager

SMG
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POSITION:                   DIGITAL MARKETING MANAGER       

DEPARTMENT:           SALES & MARKETING

REPORTS TO:              MARKETING MANAGER & DIRECTOR OF SALES AND MARKETING

FLSA STATUS:              SALARY/EXEMPT

 

Summary

As the world’s leading venue management company and producer of live event experiences, ASM Global is the preeminent management and content partner with over 350 venues worldwide. Operating and investing in the world’s most important stadiums, convention centers, convention centers, and theaters requires unmatched dedication and the most profound expertise. Our focus is YOU! Through investments in growth, resources, and technology we strive to enhance the experience of our internal Team Members and to continue creating amazing live experiences for the guests that we serve. 

ASM’s Broward County Convention Center has an excellent and immediate opening for an Experience Marketing Manager. This position is responsible for implementing and managing all digital screen management, internal & external branded-sponsorship opportunities, analytical and database management, and assist in long and short-term marketing programs. Works directly with cross-functional teams with continuous interaction with clients to achieve marketing initiatives and contribute to overall marketing strategy. 

Essential Duties and Responsibilities

  • Establish omni-channel marketing best practices and procedures for digital signage programming for internal and external branded sponsorship opportunity 
  • Responsible for programming digital signage software 
  • Develop venue sponsorship program and develop relationships with external partners
  • Lead brainstorming, planning, and implementation of marketing plans
  • Analyze data from online marketing platforms such as web, email, and digital screens 
  • Assist with marketing campaign, lead generating initiatives, and special projects
  • Manage, track, and report on programmatic digital campaigns 
  • Evaluates new technology and product ideas and contribute to new service offerings along with identification of areas for innovation 
  • Assist in creating/updating digital assets, and venue advertising and marketing collateral
  • Builds and maximizes relationships with local businesses and media partners to maximize resources and outreach efforts related to programming 
  • Work in conjunction with Event Services in the planning and execution of events, and event sponsorships 
  • Works closely with the Sales department in identifying, analyzing and reporting current and historical trends and opportunities in all convention markets 
  • Manage development, production, and distribution of promotional and collateral materials to support sales and marketing programs 
  • Assist with creating marketing campaigns surrounding the launch of the East Expansion 
  • Assist in e-newsletters, and maintain subscriber database
  • Develop and execute marketing plans and programs, both short and long range, to ensure the growth and expansion of services 
  • Other duties as assigned 

 

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be available to work weekends or events, when needed. 

 

 

Education and/or Experience       

  • A minimum education level of BA/BS Degree in Marketing, Communications, Advertising, Business, Travel & Hospitality, or relevant field
  • Previous experience (4+ years) within Digital Marketing and/or Travel & Hospitality preferred. Equivalent combination of education and experience will be considered.
  • Email database management experience using Mail Chimp, HubSpot or similar platform
  • Understanding of Google Analytics / GA4
  • Familiarity with graphic design and/or video programs: Photoshop, premier pro, etc
  • An understanding of best practices with SEM/SEO, programmatic ad platforms, and database management 
  • Must possess the motivation and focus to manage campaigns from start to finish and measure their impact.
  • Strong time management skills with the ability to prioritize and meet tight deadlines.
  • Excellent customer service and public relations skills
  • Excellent interpersonal and communications skills, oral and written.
  • Client-facing skills, and tech savvy is a plus

 

Skills and Abilities 

  • Tech savvy creative thinker who can plan and execute a diverse array of marketing campaigns across a variety of channels.
  • Demonstrated passion for Marketing and/or the Travel & Tourism Industry
  • Creative and pro-active problem solver is a must
  • Experience in Sponsorship / Partnership Relationship is preferred 
  • Must possess the motivation and focus to manage campaigns from start to finish and measure their impact
  • Extremely well-organized with the ability to multi-task effectively 
  • Excellent verbal/written communication skills
  • Ability to manage multiple projects simultaneously
  • Works well in a fast paced, team-oriented environment
  • Passion for delivering customer service that exceeds all expectations
  • Creative thinker who is also persistent and determined in executing their duties
  • Ability to demonstrate professionalism and diplomacy when dealing with the public
  • Able to work nights, weekends and some holidays when required
  • Strong time management skills with the ability to prioritize and meet tight deadlines
  • Attention to detail and follow through 
  • Ability to prioritize tasks and to handle multiple tasks at a time
  • Excellent customer service and public relations skills
  • Excellent interpersonal and communications skills, oral and written
  • Ability to physically move around the facility

 

Physical Demands 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • While performing the duties of this job, the employee is regularly required to sit or stand for long hours.
  • use hands to handle files, type and operate office machines
  • Talk and hear on the telephone
  • Specific vision abilities required by this job include close vision to handle office correspondence. 

Do not edit.

NOTE: The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position. 

ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.           

Applicants that need reasonable accommodations to complete the application process may contact HR at (954) 302-8890.