Social Media Marketing Specialist

Social Media Marketing Specialist About the Role : Incredible opportunity to receive a fair value % of the businesses sales. In this role, you will work collaboratively with our President to drive the social media strategy and deliver on-brand content across social channels - working in both a strategic and task-oriented capacity. This person must be passionate about social trends, love all things content creation, be extremely organized, and have the flexibility to adapt to changing priorities. If you can also work on Amazon, Etsy posts and analytics is also needed. What You’ll Do Plan, manage and execute social media vision to drive brand discovery, customer engagement and sales. Research relevant trending content on a daily basis and report back to the President and develop creative ideas for paid social ads - designed to drive growth (revenue) and customer engagement Create UGC from scratch (videos and stills) / edit videos including partner whitelisting content within Capcut or like software, Photoshop Create content for and manage all organic social channels - including posting on IG, TikTok, FB,  Twitter etc. Brainstorm and execute innovative new social strategies, test new platforms, and expand social monetization opportunities Maintain deep understanding of social media metrics and data analysis and ownership of data touch-points oversee social campaign strategy, leading social creative ideation to deliver innovative, best-in-class campaigns and meet channel growth goals Develop and own multiple team KPIs for social media strategy to drive results toward our business goals over short and long-term Maintain a detailed creative calendar to manage multiple projects and deadlines effectively experience in social media marketing, including creative development Experience generating and executing large-scale social media campaigns across digital platforms collaborating with social media influencers and like people - ability to use data to develop and measure marketing programs