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Intern - Acquisition Marketing

Edelman Financial Engines
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Intern – Acquisition Marketing

 

At Edelman Financial Engines (EFE), we believe everyone deserves to move their financial life forward!  

   

We know that assets have the power to fund goals. Those numbers represent individual lifetimes filled with hard work and dreams for our clients and generations to follow. Our clients trust us to guide them forward with empathy, integrity and invention. We uphold that same standard of respect and commitment for clients and colleagues alike.   

   

Founded on the idea that financial education is a fundamental right for everyone, Edelman Financial Engines continues to grow and challenge the status quo. We’re moving forward, together. If our purpose-driven commitment inspires you, we invite you to consider joining our team.   

 
The Acquisition Marketing Intern is a support a team of marketers and developers focused on lead generation and delivering connected marketing experiences.    

If you are passionate about delivering results and have experience crafting, communicating, and providing solutions in a fast-paced and highly collaborative environment - this may be the role for you!   

   

Responsibilities: 

  • Support the testing and scale of landing pages and WPI alerts.
    • Assists authoring team with building pages in AEM, from strategizing what components and templates to use to correctly configuring components on page. 
    • Identify testing and message opportunities, partnering with brand and creative on development of tests.
    • Report and execute of tests.
  • Assist team in paid search and paid social campaigns.
    • Conduct competitive and keyword research.
    • Execute on social media and paid search campaigns.
    • Partner with experience team on landing page testing to improve capture rate.
    • Report on key channel metrics.
  • Partner with SEO and organic team on content and technical SEO initiatives
  • Conduct acquisition audit of competitors.
    • Review competitor’s website and advertising initiatives.
    • Conduct monthly competitive update.

Requirements:

  • Must be a Rising Sophomore or Junior
  • Marketing, Finance, Digital Marketing or Communication background
  • Organized and self-starter.
  • Experience working with Microsoft products (Excel, Word)

 

   

About Edelman Financial Engines   

  

Since 1986, Edelman Financial Engines has been committed to always acting in the best interests of our clients. We were founded on the belief that all investors – not just the wealthy – deserve access to personal, comprehensive financial planning and investment advice. Today, we are America’s top independent financial planning and investment advisory firm, recognized by Barron's1 with 145+ offices2 across the country and entrusted by 1.3 million clients to manage more than $245 billion in assets.3  

  

Our unique approach to serving clients combines our advanced methodology and proprietary technology with the attention of a dedicated personal financial planner. Every client’s situation and goals are unique, and the powerful fusion of high-tech and high touch allows Edelman Financial Engines to deliver the personal plan and financial confidence that everyone deserves.  

  

For more information, please visit EdelmanFinancialEngines.com.  

  

© 2023 Edelman Financial Engines, LLC. Edelman Financial Engines® is a registered trademark of Edelman Financial Engines, LLC. All advisory services provided by Financial Engines Advisors L.L.C., a federally registered investment advisor. Results are not guaranteed. See EdelmanFinancialEngines.com/patent-information for patent information. AM2789819  

  

For California residents, please see the link for the Privacy Notice for Candidates. California law requires that we provide you this notice about the collection and use of your personal information. Please read it carefully.  

  

Edelman Financial Engines encourages success based on our individual merits and abilities without regard to race, color, religion, creed, sex, gender identity or expression, sexual orientation, pregnancy; marital, domestic partner or civil union status; national origin, citizenship, ancestry, ethnic heritage, genetic information, age, legally recognized disability, military service or veteran status.  

  

Accommodations are modifications or adjustments to the hiring process that would enable you to fully participate in that process. If you need assistance to accommodate a disability, you may request one at any time by either contacting your recruiter or HRQ@EdelmanFinancialEngines.com.  

  

1 The Barron’s 2023 Top 100 RIA Firms list, an eight-year annual ranking of independent advisory firms, is qualitative and quantitative, including assets managed by the firms, technology spending, staff diversity, succession planning and other metrics. Firms elect to participate but do not pay to be included in the ranking. Investor experience and returns are not considered.   

2 Edelman Financial Engines data, as of Dec. 31, 2022.  

3 Edelman Financial Engines data, as of Sep. 30, 2023.