Communication & CRM Coordinator

Position Title:

Communication & CRM Coordinator

Location:

Big Rapids (Main Campus)

Department:

61100 - Admissions

Advertised Salary:

$47,000-$50,000 Salary commensurate with education, experiences and other requirements. Comprehensive benefit package (health care, vacation, etc.)

FLSA:

Non-Exempt

Temporary/Continuing: 

Continuing

Part-Time/Full-Time:

Full-Time

Union Group:

N/A

Term of Position:

12 Month

At Will/Just Cause:

Just Cause

Summary of Position:

Under the supervision of the Manager of Enrollment Technical Services (or designee), the position will be responsible for configuration, maintenance, testing, and support of the CRM platform to successfully meet university enrollment goals. This also includes serving as the liaison with campus constituents, forming relationships and expanding the use of the current CRM.

Position Type:

Staff

Required Education:

Bachelor’s degree in Information Technology, Information Systems, Business Management or related field.

Required Work Experience:

Experience in data analytics, report writing and data hygiene.

Required Licenses and Certifications:

Physical Demands:

• Office Environment
• Sitting
• Pulling/Pushing
• Repetitive movement

Additional Education/Experiences to be Considered:

Master’s degree in Technology, Information Systems, Business Management or related field. Experience in SQL or SOQL. Experience working with SLATE.

Essential Duties/Responsibilities:

• Support the strategy of new student enrollment projections by routinely analyzing data to inform adjustments of recruitment strategies and integrated marketing plans. 
• Assist in leading and organizing training sessions in the effective and creative uses of the CRM both inside and outside of Enrollment Services.
• Meet regularly with departmental communications liaisons and other campus partners to plan, collaborate and execute ES communication and CRM projects.
• Operationalize continual and annual cycle preparation including updates to all system rules, testing, and implementation of update to all processes handled within the CRM.
• Initiate, plan, and monitor projects for CRM process improvements and make high level decisions when necessary.
• Provide technical support for the areas of applications, event management, queries, reports, document management, communications, and data uploads.
• Demonstrates an understanding of diversity, equity, inclusion and belonging, especially in working
relationships with students, faculty, staff, and community members.
• Support, promote, and develop university student enrollment and retention initiatives.
• Work closely and effectively with outside vendors/consultants during implementation or troubleshooting potential issues with the CRM.
• Meticulously document, manage, and test projects involving transfer of secure information to and from third party via SFTP.
• Ensure integration of admissions data between systems (Marketing Cloud, Axiom, EAB, and Ellucian Banner – including Self-Service and BDMS.
• Analyze potential data issues to ensure accuracy going forward.
• Communicate with members of CRM team and outside departments about their needs to help support initiatives and successes.
• Perform any other duties assigned within the position classification area.

Marginal Duties/Responsibilities:

Skills and Abilities:

• Make level decisions regarding processes in said areas. 
• Develop and maintain a positive working relationship with a varied and diverse group of constituents.
• Demonstrated commitment, experience and understanding for diversity, equity and inclusion.
• Utilize effective methods of oral and written communication skills. 

Required Documents:

• Cover Letter
• Resume
• Unofficial Transcript 1

Optional Documents:

Special Instructions to Applicants:

Unofficial Transcript 1 (REQUIRED): Applicants must attach a copy of unofficial transcript of Bachelor’s degree in Information Technology, Information Systems, Business Management or related field.

Transcript must include: Institution name, applicant name, date degree attained, degree awarded. Finalist will be required to submit an official transcript.

Initial Application Review Date:
 

December 2, 2024

Open Until Position is Filled?:

Yes

Posting Close Date:
 

EEO Statement:

Ferris State University, an Affirmative Action/Equal Opportunity employer, is committed to enhancing equity, inclusion, and diversity within its community. Ferris offers employment opportunities to qualified candidates seeking careers in a student-focused environment that values opportunity, collaboration, diversity and educational excellence.  Learn more about the Ferris Mission and community at ferris.edu. The University actively seeks applications from women, minorities, individuals with disabilities, veterans, and other underrepresented groups. For more information on the University’s Policy on Non-Discrimination, visit: Ferris Non-Discrimination Statement.