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Google Analytics & SEO Specialist

The Tribalist
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Internship Opportunity: Google Analytics & SEO Intern at The Tribalist

About The Tribalist:
The Tribalist is an innovative AI-powered sustainable home organization company dedicated to creating healthier homes for us and the planet. We guide clients through practical steps to make their homes more sustainable and organized.

Our mission is to make sustainable living accessible, rewarding, and financially savvy for all

Job Summary: We are seeking an analytical and data-driven Google Analytics & SEO Specialist to join our team. In this role, you will be responsible for developing and implementing effective SEO strategies and analyzing website performance data to optimize search engine rankings and drive organic traffic. The ideal candidate will have strong skills in Google Analytics, Google Search Console, SEO tools, and a solid understanding of digital marketing strategies. 

Note: You will be joining a team of two other contractors that do more “back office” in terms of very technical or repetitive tasks. You will make strategic decisions based on our data, aligning with the founders, and implementing, monitoring, and sharing success!

Key Responsibilities:

  • SEO Strategy and Implementation: Develop, execute, and manage SEO strategies to improve organic search rankings, drive traffic, and enhance user experience.
  • Keyword Research & Analysis: Conduct in-depth keyword research and competitive analysis to identify opportunities and create targeted content strategies.
  • Content Optimization: Collaborate with our co-founder and SEO specialist to optimize on-page elements, including titles, meta descriptions, header tags, and internal linking.
  • Website Analytics & Reporting: Use Google Analytics and Google Search Console to monitor, track, and report on SEO performance metrics and website traffic trends.
  • Technical SEO: Audit and analyze website architecture, identify issues such as crawl errors, broken links, and duplicate content, and work with developers to implement fixes.
  • Conversion Rate Optimization: Track user behavior on the website, create goals, funnels, and custom reports, and recommend improvements for conversion optimization.
  • SEO Tool Proficiency: Use tools such as SEMrush/Ubersuggest to support SEO initiatives and reporting.
  • Stay Updated on Industry Trends: Keep up with the latest SEO and digital marketing trends, algorithm updates, and best practices to maintain and improve rankings.

Qualifications:

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • Proven experience in SEO and Google Analytics, with a strong portfolio or track record of successful SEO campaigns.
  • Proficiency in SEO tools (e.g., SEMrush, UberSuggest) and Google Suite (Google Analytics, Google Search Console, Google Tag Manager).
  • Strong analytical skills, with the ability to interpret and translate data into actionable insights.
  • Excellent communication, team, and project management skills.

Preferred Skills:

  • Experience in e-commerce SEO or content marketing.
  • Familiarity with social media platforms and how they impact SEO.
  • Google Analytics certification (a plus).

What We Offer:

  • Flexible working hours and remote work opportunities
  • Opportunities for professional development and growth

Location: Remote
Duration: 3-6 months
Hours: Part-time (10-20 hours per week)
Compensation: Variable, driven by milestone achievement and leads generated