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SEO Marketing Intern

Digital4Good + #ICANHELP
Email

SEO Marketing Intern

Location:
Remote

Group:
Seasonal Marketing

Reports To:
Marketing Manager

Job Type:
Internship (Unpaid Volunteer Position)

Time Commitment:
6-9 Months | 6-8 hours/week (Seasonal/Temporary)
Flexible schedule based on individual availability.

Job Summary:
We are seeking an SEO Intern to collaborate with the Marketing Manager in developing and executing an effective content strategy that drives organic search growth. This internship offers an excellent opportunity for an individual interested in learning the fundamentals of SEO, from content optimization to technical SEO and link-building strategies. As an SEO Intern, you’ll gain hands-on experience in a dynamic digital marketing environment.

Key Responsibilities:

  1. Content Optimization and Strategy
    • Collaborate with the Marketing Manager to develop and implement content strategies aimed at boosting organic visibility.
    • Optimize content posts for search engines, focusing on keywords, on-page SEO, and content structure to improve search rankings.
  2. Technical SEO
    • Identify and implement opportunities to enhance technical SEO performance, including site speed, mobile-friendliness, and structured data markup.
    • Assist in monitoring SEO health metrics and troubleshooting issues affecting search engine performance.
  3. Link Building
    • Develop and execute an approach to link building that aligns with our overall SEO and brand strategy.
    • Research and identify new link-building opportunities, including partnerships, guest posts, and content sharing.
  4. AI and SEO Research
    • Conduct secondary research on the latest AI developments and their implications for SEO.
    • Monitor trends in AI-driven search tools and techniques to help inform future SEO initiatives.
  5. Analytics and Reporting
    • Support in tracking and analyzing SEO metrics to assess the effectiveness of implemented strategies.
    • Work with the team to prepare insights on content performance, keyword rankings, and user engagement.

Qualifications:

  • Interest in SEO, content strategy, and digital marketing.
  • Basic understanding of SEO principles, keywords, and on-page optimization.
  • Familiarity with Google Analytics or Google Search Console.
  • Ability to work independently, manage multiple tasks, and meet deadlines.
  • Strong research skills with an eagerness to stay updated on industry trends.

Learning Objectives/Outcomes:

Upon completion of the internship, students will be able to:

  • Apply best practices in SEO and digital content optimization.
  • Recognize the impact of technical SEO elements on website performance.
  • Execute link-building strategies and evaluate their effectiveness.
  • Track and analyze SEO metrics to gauge content success.

Resources Provided:

  • Access to project management tools and SEO software.
  • Mentorship and networking opportunities with digital marketing professionals.
  • Hands-on experience with SEO and digital content strategy.

Evaluation Criteria:

  • SEO Metrics: Demonstrate an improvement in content rankings and organic traffic.
  • Timeliness and Organization: Track projects and meet deadlines, or communicate any changes promptly with the supervisor.
  • Engagement: Actively participate in weekly meetings, check-ins, and other team events.

Supervisor Title: 

Dave Gannon, Marketing Manager (dave@icanhelp.net)

*This position complies with the Fair Labor Standard Act

 

Who Are We:

Digital4Good (Formerly #ICANHELP) is a 501(c)(3) nonprofit organization that has impacted hundreds of thousands of students and adults nationwide. Our mission is to empower student change makers seeking to make a positive digital impact and promote digital safety and change through powerfully relevant curricula. 

We see students as part of the solution. When something happens on social media, students see it first. The more we can do to train, guide, and support students online, the more likely they are to take positive action. We partner with major companies like Google, Snap Inc., TikTok, Work2BeWell, and Providence Health to further our goals and amplify our impact.

Here are just a few of the benefits you’ll get from your internship with us:

  • College credit
  • Networking and mentoring opportunities with experts in tech and other industries
  • Creative control and opportunity to pitch new ideas
  • Hands-on experience through remote work
  • Building up your portfolio
  • Free career-building workshops (level up your resume, LinkedIn profile, and more)