Google Ads Professional

We have been awarded a Google Ad Grant. We have a daily budget limit of $329 USD, which is equivalent to about $10,000 USD per month. We are looking for a Google Ads professional to help us maximize this grant. Our website has been up and running for over four years. We have analytics that can be used to maximize this grant money's potential. We also have a Marketing Team of 3 interns and 2 professionals for blogs and social media as well as 2 volunteers helping with the website edits. They can help as needed. Our goal is to direct users to the donate page, which will help us to engage donors and ensure our sustainability.

Details:

E.R.E. is seeking an experienced performance marketing specialist with a focus on setting up, running, and optimizing Google Ads campaigns. Primary duties include working cross-functionally within the organization to execute and optimize digital campaigns, monitor performance, and report the results. Candidates for this position should be comfortable building high-volume pay-per-click B2C campaigns on both Google’s Search and Display Networks. This position requires tactical knowledge and experience in paid search and display marketing tasks such as keyword research, audience research, bid management, copywriting, conversion tracking, landing page testing, budget management, and reporting.

The Google Ads Manager will own and manage E.R.E.’s ongoing Google Ads campaigns, add/delete campaigns as appropriate, and expand E.R.E.’s pay-per-click advertising to additional platforms whenever opportunities present themselves. At all times, the Manager will have a high degree of attention to detail, and ensure that all advertising is in line with E.R.E.’sgoals and mission.

Essential Responsibilities Include:

• Strategize, create, monitor, maintain, and optimize high-volume campaigns across Google Ads and other third-party platforms to meet E.R.E.’s short- and long-term goals.
• Oversee and manage key campaign metrics including impressions, click-through rate, conversion rate, student signups, and donations, as well as ensure campaigns are reaching intended audiences.
• Respond in a rapid and real-time manner to changes in the marketplace and the need to update or alter existing campaigns, in order to maintain or improve performance.
• Provide ongoing and regular analysis of campaign performance and next steps.
• Optimize and plan landing page testing in coordination with website owners and the change management team.
• Craft eye-catching and informative pay-per-click text and display ads.
• Forecast future performance and develop additional plans and/or campaigns as needed to fully exhaust E.R.E.’s budget of $10,000 per month.
• Evaluate new third-party vendors and any related advertising opportunities, plus, provide recommendations as to the potential of adding any new channels.
• Identify and document insights gleaned from advertising campaign performance based on keyword, device, demographic sub-group, and other criteria. Report meaningful trends and insights.
• Work cross-functionally to bring advertising insights to other teams, such as the website team, social media teams, customer experience, research, etc.

Qualifications:

• Two or more years of experience with Google Ads (including Search and Display networks), Google Analytics, and Search Console.
• A strong understanding of key events or conversions, as measured by Google Analytics, and the ability to update, change, or delete conversions based on website changes, ongoing insights, ad campaign performance, and website traffic patterns.
• Keyword research, campaign buildout, ad creation, A/B copy testing, bid management, and lead generation experience in a business targeting consumers.
• Landing page testing and design experience.
• Knowledge and experience in retargeting/remarketing.
• Ability to multi-task, rationalize, and solve problems in a timely manner.
• Willingness to learn, adapt, and keep up to date with emerging technologies, SEM industry trends, Google changes to its Ads or Analytics platforms, and new techniques and tools.
• Certificications in Google Search, Google Display, and Google Analytics.