GA – KUSBDC – Analyst in Digital Marketing and E-commerce Strategy

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GA – KUSBDC – Analyst in Digital Marketing and E-commerce Strategy

This position will play a pivotal role in enhancing our clients' online presence and sales through comprehensive market research, competitor analysis, and customer segmentation. This position involves crafting tailored digital marketing strategies that support the overarching business objectives, along with monitoring and optimizing the performance of digital campaigns through data analysis. Central to this role is the creation of digital marketing guidebooks tailored to each client's needs, coupled with both individual and team-based consulting sessions. These activities are designed to foster a rich environment for experiential learning and professional development within the KUSBDC's dynamic team structure. Additionally, the Analyst will lead webinars and workshops, activities that not only aid in client success but also serve to refine and enhance the Analyst's public speaking and presentation skills. 

This position is for 20 hours/week of work (300 hours for the spring semester), and it provides a tuition waiver for 9 graduate credits plus a stipend of $3,750 per semester.  Please contact Rachael Wolfe for additional information if needed at rwolfe@kutztown.edu.