Business Intelligence Analyst

Basic Responsibilities:  We are seeking a BI Analyst to create data-driven strategies that improve our company's processes and increase our market share. Deliver operational, strategic and tactical customer insights that help drive NYRA Bets’ overall business strategy; Develop daily, weekly and monthly reports that provide a 360-degree view of the NYRA Bet customer; Help define the customer value and lifecycle, identify campaign triggers, perform customer segmentation and suggest improvements to ensure relevant customer data is captured and accessible for reporting and analysis and inclusion into strategies that increase customer loyalty and wagering activity. Provide operational support of the ADW and Content Management lines of business.

To be successful as a Business Intelligence Analyst, you should have a passion for data and a highly analytical mind.  Knowledge of Horse Racing is a plus.  Top candidates will also have good written and verbal communication skills in order to effectively explain the strategies you want to implement.

Essential Functions:

• Develop and maintain functional expertise in database analytic tools employed by NYRA and NYRA Bets;
• Develop standardized customer reporting and communicate statistical and accounting data into simplified, actionable formats. Produce reports and utilize key insights and implications generated from those reports;
• Analyze all published reports for credibility, consistency and adherence to established business processes and rules. Interpret results and offer summary insights, conclusions and recommendations as appropriate;
• Ensure compliance with all applicable gaming laws and company internal controls, policies and procedures, and federal regulations, as they apply to the position
• Lead in the evaluation of new BI tools for incorporation into the BI toolset
• Collaborate with NYRA Bets Marketing Dept. to understand customer behavior and assist with promotional initiatives;
• Assist with the day-to-day operations for NYRA Bets;
• Leverage database(s) and provide reports on transaction activity;
• Deliver recommendations and conclusions drawn from analyses of internal and external data sources;
• Create and manage customer segmentation specific to loyalty;
• Serve as an in-house data expert on NYRA Bets wagering initiatives.

Minimum Requirements: 

Education (minimum):Bachelor’s degree in Business or related analytical field or an MBA

• Experience:  Minimum of 4 years of experience in business analytics, data mining, or a related field.
• Other Requirements: Knowledge of pari-mutuel wagering a plus; Prior experience working with and/or in gaming industry preferred; Expert in analytical skills and proficient with advanced financial analysis; Ability to quantify marketing related data; Ability to create new and innovative processes; Ability to define problems, collect and analyze data, and draw valid conclusions; Proficient knowledge of Microsoft PowerPoint and Word; Expert knowledge of Microsoft Excel; Experience with Tableau or a similar BI tool; Willingness to work nights, weekends and holidays when necessary.

Knowledge Required: 

• Talent for developing strong working relationships both inside and outside of the organization;
• Ability and preference to undertake action-oriented and self-motivated projects;
• Sound communication skills, both verbal and written;
• Must be comfortable in a fluid and evolving organization;
• Passionate about delivering a positive, consistent customer experience at all touch points;
• Ability to Multi-task;
• Ability to prioritize, meet deadlines and goals;
• Excellent organization skills;
• Problem solving skills.