Marketing Coordinator

Job Title: Marketing Coordinator

Summary:

We are seeking an enthusiastic and motivated Marketing Coordinator to join our growing team. In this role, you will support the Director of Business Development in executing marketing strategies and initiatives for our consulting company specializing in the toll collection industry. This is an excellent opportunity for a recent graduate with a passion for marketing to gain valuable experience in a dynamic and evolving field.

Responsibilities:

• Content creation: Assist in the development of marketing materials, including brochures, presentations, website content, blog posts, social media updates, and email campaigns.
• Digital marketing: Support the execution of digital marketing campaigns, including SEO, social media marketing, and email marketing.
• Event planning: Assist with the planning and execution of industry events, conferences, and webinars.
• Market research: Conduct market research to identify industry trends, competitor activities, and potential clients.
• Data analysis: Track and analyze marketing campaign performance, providing reports and insights to the marketing team.
• Administrative support: Provide administrative support to the Director of Business Development, including scheduling meetings, managing databases, and coordinating mailings.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• Strong written and verbal communication skills.
• Proficiency in Google Workspace and Microsoft Office
• Experience with social media platforms.
• Basic understanding of digital marketing principles.
• Excellent organizational and time management skills.
• Ability to work independently and as part of a team.
• Interest in transportation and mobility services is a plus.