Associate Brand Manager Ice Cream

Background & Purpose of the Job

Unilever is the #1 Ice Cream manufacturer globally and continues to grow with increased momentum. Our brands include Breyers, Magnum, Klondike, Talenti, Good Humor and Popsicle. North America Ice Cream is looking for an outstanding candidate to support the development of our Super Premium (Talenti & Magnum) innovation funnel.

We are looking for a curious and creative Marketer with a passion for brands and foodie culture. The ideal candidate will support driving the business forward through strong communication skills keeping projects on track, staying constantly curious about our consumer’s needs, and having strong attention to detail to ensure flawless execution of our brand strategies. This position will require a hunger to learn the fundamentals of brand development, which includes market trends, consumer focus, and category dynamics. The role will require both a hunger to learn and base level understanding of marketing concepts to continue to support the growth and development of both Talenti and Magnum in the US.

Who You Are & What You’ll Do

This is an exciting and unique role that spans across both local and global brands. This position will be primarily focused on supporting America’s #1 Gelato and Sorbetto brand, Talenti, with over +$400 million in POS through flawless execution of innovation, renovations, and communications across consumer touchpoints. This position will also support day to day deliverables of the #1 Ice Cream brand globally, Magnum, with over +$160 million in POS in the US. This brand is known for its decadent premium chocolate, over the top indulgence, and partnership with top trend setters in fashion, music, and culture.

• Support the execution of Innovation Pipeline with a cross functional team to ensure product mix is launched on time and in full across Talenti (70% of focus) and Magnum (30% of focus)
• Partner closely with R&D and Innovation Planning to manage product and packaging transitions, renovations, and artwork updates.
• Partner closely with Operations and Digital marketing teams to ensure flawless execution in market, through development of full visual ecosystem for the Talenti brand and ensuring cohesion of brand experience across consumer touchpoints (i.e. Online, In-store).
• Support local adaptations of Magnum visuals in partnership with Global team support; Ensure flawless execution of Magnum visuals across consumer touchpoints
• Day to Day management includes:
  • Run and conduct market analysis to understand market trends and opportunities, leveraging IRI and Numerator systems, with specific focus on Talenti gelatos and novelties performance
  • Management of artwork process for innovations, renovations and transitions
  • Management of updates for Talenti website and maintenance of online experience (i.e. content, search, asset deployment)
  • Weekly management of feedback from quality & consumer engagement teams
  • Own the budget for Talenti and Magnum Innovation
• You’re a born leader: This position requires leadership & influencing skills as you will interact with cross-functional business partners, brand partners in multiple categories as well as agencies.
• You’re a strong communicator: This position requires strong verbal and written communication skills with keen attention to detail, while bringing colleagues along for the journey.
• You show empathy and curiosity: You will need to be consumer-obsessed and develop an understanding of consumer and shopper missions in Ice Cream, and how they vary across retail channels, while never being afraid to ask “Why?”.

What You’ll Need to Succeed

• Bachelor’s Degree in marketing or related field required
• At least 1-2 years of marketing experience, preferably CPG
• Strong analytical skills and attention to detail
• Clear demonstration of project management & leadership skills
• Proven record of drive and initiative with outstanding interpersonal and communication skills
• Ability to operate autonomously in a dynamic and fast-paced environment
• Curiosity and excitement to learn, with a keen hunger for growth and accountability
• Strong consumer love with a desire to work in the fun and exciting Ice Cream category!

------------------------------------

Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other characteristic protected by local, state, or federal law and will not be discriminated against on the basis of disability. 

For more information about your Federal rights, please see Know Your Rights: Workplace Discrimination isopens in a new windowIllegalopens in a new window and Pay Transparency Non discrimination Provisionopens in a new window.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.comopens in a new window. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.