Loyalty Marketing Intern

This internship will concentrate on supporting multiple areas of the Loyalty Marketing team. Throughout the summer session, the intern will have a duel focus on contributing to ongoing business performance through the lens of a full-time department associate, while also steering a dedicated project initiative that reflects an issue or opportunity the department seeks to address through the intern’s consultation.

Within this internship, the individual will also be responsible for aiding various groups within the marketing department on day-to-day activities including measurement and interpretation of proactive loyalty and sales-focused campaigns across channels (digital, mass media, etc.); proactive planning and execution of marketing communication strategies; working with the creative team to coordinate photos, copy and other assets and other marketing duties to support the department.

Major project:

• International grocery loyalty landscape to create discovery around best practices, frameworks and strategy that a range of global grocers bring to bear, with focus on local, national and global players

Day to day:

• Compile and document program response rates across enrollment, earn and redemption metrics
• Set up earn and redeem offer strategies
• Measure Voice of Customer initiatives on loyalty through Contact and .com channels
• Plan marketing tactics across digital and traditional channels
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Desired Outcome(s):

• Learn the core tenants of digital marketing in the grocery category.
• Apply learnings to a measured outcome to be presented to organization for feedback and development.
• Gain valuable experience working in a corporate culture.
• Gain experience contributing to a team environment.
• Develop a strong cultural comprehension of Giant Food and champion the company for outside shoppers and potential future employment.

The Giant Food intern program is intended to create a beneficial relationship and growth opportunity for Giant and the collegiate students in our local communities we serve.

As a Giant Food Intern, you will:

• Gain real business and professional experience in corporate environment
• Deliver work presentation to the Giant Food Operating Committee
• Develop leadership and professional skills via Learning & Development offerings
• Participate in community and/or company sponsored events
• Attend team building, networking events and sporting events and other extracurricular opportunities
• Get paired with mentor to help guide professional journey
• Receive college credit through their institution
• Work full-time, M-F, 8-5 from June 2nd to August 8th
• Get paid $20/hr with a weekly paycheck!