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Director of Trademarks and Licensing

Oregon State University

Director of Trademarks and Licensing

Oregon State University

Department: University Marketing (NIA)

Appointment Type: Professional Faculty

Job Location: Corvallis

Recommended Full-Time Salary Range: $72,216 - $126,456

Job Summary:

University Marketing is seeking a Director of Trademarks and Licensing. This is a full-time (1.00 FTE ), 12-month, professional faculty position.

Reporting to the Associate Vice President for Strategic Communications, the Director of Trademarks and Licensing advances the mission of the university by developing, implementing, and evaluating short- and long-range goals and objectives for the university’s Trademarks and Licensing program. The Director develops, implements, and enforces plans, policies, procedures, systems, programs and performance standards to maximize royalty revenue through innovative and proactive retail marketing strategies.

With highly specialized professional skills and experience with collegiate licensing, the Director will develop program-specific strategic plans, in consultation with the OSU Department of Intercollegiate Athletics, the university’s licensing agent of record and other external partners. They are responsible for managing staff, licensees, retailers, agencies, and external partners, to advance and protect the university’s brand. They determine resource needs and priorities and make recommendations to executive leadership. They determine training needs and make appropriate arrangements for the provision of training.

Oregon State University maintains and enhances a collaborative and inclusive community that is dedicated to equity and equal opportunity. This position is expected to foster and promote the values of diversity, equity and inclusion and demonstrate a commitment to inclusive excellence in their work.

Why OSU?

Working for Oregon State University is so much more than a job!

Oregon State University is a dynamic community of dreamers, doers, problem-solvers and change-makers. We don’t wait for challenges to present themselves — we seek them out and take them on. We welcome students, faculty and staff from every background and perspective into a community where everyone feels seen and heard. We have deep-rooted mindfulness for the natural world and all who depend on it, and together, we apply knowledge, tools and skills to build a better future for all.

FACTS :

• Top 1.4% university in the world

• More research funding than all public universities in Oregon combined

• 1 of 3 land, sea, space and sun grant universities in the U.S.

• 2 campuses, 11 colleges, 12 experiment stations, and Extension programs in all 36 counties

• 7 https://hr.oregonstate.edu/work-life/diversity-and-cultural-resources that offer education, celebration and belonging for everyone

• 100+ undergraduate degree programs, 80+ graduate degrees plus hundreds of minor options and certificates

• 35k+ students including more than 2.3k international students and 10k students of color

• 217k+ alumni worldwide

• For more interesting facts about OSU visit: https://oregonstate.edu/about

Locations:

Oregon State has a statewide presence with campuses in Corvallis and Bend, the OSU Portland Center and the Hatfield Marine Science Center on the Pacific Coast in Newport.

Oregon State’s beautiful, historic and state-of-the-art main campus is located in one of America’s best college towns. Corvallis is located close to the Pacific Ocean, the Cascade mountains and Oregon wine country. Nestled in the heart of the Willamette Valley, this beautiful city offers miles of mountain biking and hiking trails, a river perfect for boating or kayaking and an eclectic downtown featuring local cuisine, popular events and performances.

Total Rewards Package:

Oregon State University offers a https://hr.oregonstate.edu/benefits/prospective-employee with benefits eligible positions that is designed to meet the needs of employees and their families including:

• Medical, Dental, Vision and Basic Life. OSU pays 95% of premiums for you and your eligible dependents.

• Free confidential mental health and emotional support services, and counseling resources.

• Retirement savings paid by the university.

• A generous paid leave package, including holidays, vacation and sick leave.

• Tuition reduction benefits for you or your qualifying dependents at OSU or the additional six Oregon Public Universities.

• Robust Work Life programs including Dual Career assistance resources, flexible work arrangements, a Family Resource Center, Affinity Groups and an Employee Assistance Program.

Future and current OSU employees can use the https://hr.oregonstate.edu/benefits/new-employees/benefits-calculator to learn more about the full value of the benefits provided at OSU .

Key Responsibilities

90% Trademarks and Licensing

• Oversees the direction and management of the Trademarks and Licensing program, including developing innovative and proactive retail marketing strategies to maximize royalty revenue, overseeing the university brand at retail and providing creative direction for marketing efforts across multiple platforms that advance the university’s brand and reputation.

• Develops, implements, and evaluates short- and long-term goals and objectives for the program. Provides leadership for institutional trademark policy and licensing regulations. Ensures use of best practices in licensing strategy and methodology while taking advantage of evolving trends.

• Manages a $1.5M+ budget, analyzes and reports on royalty revenue generation and develops budget forecasts for university leadership..

• Develops and maintains relationships with 300+ licensees, retailers, industry organizations and campus groups. Serves as the primary university liaison for the university’s licensing agent of record, official e-commerce provider, Fair Labor Association, Worker Rights Consortium and other external partners to provide information, guidance and subject matter expertise.

• Analyzes and approves licensing applications, promotional requests, enforcement activities and correct usage of the brand on retail merchandise.

• Leads work and provides direction for the management of the Internal Campus Supplier program.

• Develops and negotiates terms for university, licensing-related contracts. Manages requests for external, non-retail use of university trademarks.

• Monitors the university’s domestic trademark portfolio. Monitors the marketplace for unauthorized trademark usage.

• Analyzes data, develops reports and makes recommendations to university leadership regarding strategic opportunities and marketing initiatives.

• Develops and implements strategies to enhance NIL and branding opportunities for OSU student-athletes and stakeholders while maintaining OSU’s brand standards. Serve as an active member of the university’s NIL working group.

• Manages OSU’s sponsorship effort and implements strategic initiatives. Collaborates with university stakeholders on implementation and execution of sponsorship opportunities.

10% other duties as assigned

What You Will Need

Bachelor’s degree in marketing, business administration or related field.

5 years of licensing or sports management experience.

Collaborates and interacts within the Department, University-wide, and externally to:

• Exchange routine, factual information and/or answer routine questions.

• Exchange detailed information or resolve varied problems.

• Access and/or work with sensitive and/or confidential information.

• Identify needs/concerns of others, determine potential solutions, resolve or redirect appropriately.

• Persuade, gain cooperation and acceptance of ideas or collaborate on significant projects.

• Resolve conflict, negotiate or collaborate on major projects.

• Handle sensitive issues and facilitate collaboration at the highest level.

· Develop and maintain relationships with key contacts to enhance workflow and work quality

Demonstrated understanding of diversity, equity and inclusion concepts and issues as they apply to marketing and communications.

This position is designated as a critical or security-sensitive position; therefore, the incumbent must successfully complete a criminal history check and be determined to be position qualified as per University Standard: 05-010 et seq. Incumbents are required to self-report convictions and those in youth programs may have additional criminal history checks every 24 months.

This position requires driving a university vehicle or a personal vehicle on behalf of the university; therefore, the incumbent must successfully complete a motor vehicle history check, possess and maintain a current, valid driver’s license in their state of residence, be determined to be position qualified and self-report convictions as per University Policy 05-030.

What We Would Like You to Have

• A master’s degree in marketing, business administration or related field.

• 7 years of collegiate licensing or retail experience.

• Familiarity with data management systems.

• Strong analytical skills to assess program performance and make data-driven decisions.

• Excellent communication and collaboration skills to work effectively with cross-functional teams.

• Proven ability to align strategies with organizational goals.

• Understanding of emerging industry trends and technologies.

Working Conditions / Work Schedule

Special Instructions to Applicants

When applying you will be required to attach the following electronic documents:

1) A resume/CV; and

2) A cover letter indicating how your qualifications and experience have prepared you for this position.

You will also be required to submit the names of at least three professional references, their e-mail addresses and telephone numbers as part of the application process.

For additional information please contact: Carson Dunlap at Carson.Dunlap@oregonstate.edu or 541-737-5052.

OSU commits to inclusive excellence by advancing equity and diversity in all that we do. We are an Affirmative Action/Equal Opportunity employer, and particularly encourage applications from members of historically underrepresented racial/ethnic groups, women, individuals with disabilities, veterans, LGBTQ community members, and others who demonstrate the ability to help us achieve our vision of a diverse and inclusive community.

OSU will conduct a review of the National Sex Offender Public website prior to hire.

OSU is a fair chance employer committed to inclusive hiring. We encourage applications from candidates who bring a wide range of lived experience including involvement with the justice system. This job has “critical or security-sensitive” responsibilities. If you are selected as a finalist, your initial job offer will be contingent upon the results of a job-related pre-employment check (such as a background check, motor vehicle history check, sexual misconduct reference check, etc.). Background check results do not automatically disqualify a candidate. Take a look at our https://hr.oregonstate.edu/careers/background-checks website including the https://hr.oregonstate.edu/careers/candidates section for more details. If you have questions or concerns about the pre-employment check, please contact OSU’s Employee and Labor Relations team at employee.relations@oregonstate.edu.

To apply, please visit: https://apptrkr.com/5603196

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