Public Affairs Internship

NOTE: Applications submitted through Handshake will NOT be considered.

Desired Majors or Areas of Study: Business, Communications, Economics, and Journalism

The Public Affairs Internship is located within the Office of Public Affairs (OPA) at the National Museum of African American History and Culture (NMAAHC). OPA oversees all media, marketing, communications, social media and web content for the Museum. The primary role of the department is to promote the Museum’s exhibitions, public programs and educational initiatives. This department is also responsible for enhancing the Museum's brand and reputation. Staff members develop communications plans and publicity campaigns for events, exhibition openings, fundraising, special events and membership activities. 

The Public Affairs Internship is a great opportunity to gain experience in communication, public relations, and media management. The intern will learn from department leadership including the Director of the Office of Public Affairs and members of the managerial team, and gain insight into the day-to-day operations of OPA, including the following: strategy development, campaign planning, marketing tactics, and standard media practices. The intern will develop an understanding of the skillset and dedication needed to contribute to a fast-paced top-tier External Affairs Department. The intern can anticipate:

• Gaining hands-on experience in drafting press releases, preparing media kits, and engaging with various media outlets
• Assisting in planning and executing communication strategies, including analyzing campaign performance and reporting outcomes
• Contributing to the museum’s media presence, including tracking media coverage and supporting media engagement initiatives
• Observing and participating in routine departmental activities, such as meetings, strategy sessions, and collaborative projects
• Learning how to navigate the complexities of public relations with a focus on ethical communication, cultural sensitivity, and institutional integrity

By the end of the internship, they will have acquired practical experience in the development and implementation of strategic communication and marketing campaigns, enhanced their  project management skills by collaborating on various department-led initiatives, learned and applied best practices in media management (including media monitoring, outreach, and relationship building), and develop a foundational understanding of effective communication strategies and public relations practices within a leading cultural institution.

Duties Include (but are not limited to):

• Assisting in the development of promotional materials.
• Helping plan and coordinate marketing activation, public events, or community outreach programs
• Assisting with logistics, guest lists, and event promotion
• Conducting research on media trends, public opinion, and relevant topics
• Assisting with the development and execution of social media strategies
• Assisting with communication efforts aimed at internal and external stakeholders