TRAIL Rising Leaders Program - Marketing
Primary Function
Designed specifically for recent college graduates, the TRAIL (Tools Required for Advancement Into Leadership) program is a 12-month rotational leadership-development program that enables recent college graduates to gain practical, on-the-job leadership and management skills. TRAIL Operations Specialists are not interns, they are full-time employees, earning a competitive salary with benefits while being provided hands-on experience and mentorship from the assigned business area. The main objective of our program is to help strengthen the future leadership of the company by building a foundation in process improvement, presentation and leadership skills.
The Marketing TRAIL Operations Specialist will get immersed in the following areas:
- Performance Marketing
- Channel Marketing
- Lead Management & Sales
The TRAIL Program will begin July 2025.
Principal Duties
- Performs assigned duties, under direction of experienced personnel, to gain knowledge and experience required for promotion to a management position. These duties will involve Homeowner interface and decisioning in real world account management scenarios
- Develop a detailed understanding of our customer base
- Understand the competitive and marketplace of our business
- Develop a detailed understanding of the strategies and tactics we use to market to customers
- Recommend and execute on recommendations to improve our overall marketing approach
- Performs business analyses and provides recommendations to leadership for business and process changes
- Receives training and performs duties in several functions in order to become familiar with line and staff functions, management viewpoints, company policies, and best practices
- Observes experienced workers to acquire knowledge of methods, procedures, and standards required for performance of departmental duties.
- Help champion the Process Improvement discipline within the organization and implement the steps and tools necessary to successfully complete projects.
- Will be required to attend company sponsored training classes and attain certain certifications.
- Performs related duties as assigned by supervisor.
Education and Experience Requirements
- Bachelors Degree from accredited college or university
- Degree in Marketing preferred
Knowledge, Skill, and Ability Requirements
- Highly developed organizational and project/time-management skills with an ability to manage multiple priorities and meet multiple deadlines
- Excel in a team-oriented, collaborative environment while contributing to the creation, design, and implementation of value-add business strategies that affect current operating practices and company policy.
- Be able to clearly articulate and present ideas and findings to a varied audience, including the operations staff and senior leadership
- Excellent written and verbal communication skills
- Proficiency in quantitative analysis
- Ability to adapt
- Willingness to learn
- An entrepreneurial business mindset.
- Strong business communication skills with an ability to work well in a collaborative environment
- Strong attention to detail and an ability to multi-task, respond well to pressure and deadlines, and work well individually and in a collaborative environment.
- Strong skills in Excel and/or Tableau (charts, graphs, pivot tables, formulas, macros etc.)
- Experience with Canva, HTML, PowerPoint and Visio a plus
- Understanding of multiple brand structure and rules to enforce uniformity
While this description is intended to be an accurate reflection of the position’s requirements, it in no way implies/states that these are the only job responsibilities. Management reserves the right to modify, add or remove duties and request other duties, as necessary.