Content Creator for Digital Marketing
SolPods Content Creator for Digital Marketing
Bring your expertise and enthusiasm for sustainability to SolPods to support our social media strategy and implementation. This role is ideal for a self-starter who is passionate about sustainability, has excellent writing and communication skills, and enjoys spending time connecting on social media. The candidate is someone who wants to gain practical experience in digital marketing and social media management and enjoys thinking creatively about new growth channels, leveraging both the creative and the analytical thought process to identify new brand visibility opportunities. This person should also enjoy taking ownership of projects, cross-team collaboration, turning big-picture initiatives into structured timelines andtasks, and reactively/proactively creating trending, engaging and informative content.
You will be responsible for creating content, engaging with, and building out our community across all social media platforms. You will leverage materials from the SolPods Studio podcasts, workshops, Mentor Meet Ups, and weekly SolPods Community posts, including the weekly Community Challenges, curated Jobs and Good News posts. In addition, you will analyze social media metrics to gauge the success of campaigns and identify areas for continuous improvement. Key deliverables:
- Engaging with and expanding our digital community via post-publish engagement, inbox management, & strategic brand-to-brand/influencer commenting.
- Conceptualizing and creating content across social media channels (Instagram, LinkedIn, Facebook), including short-form copywriting, leveraging SolPods podcasts, workshops, Mentor Meet Ups, and other original content from the SolPods Community Platform.
- Creating and posting original content such as the weekly Community Challenges, curated Job Posts and Good News in sustainability (Hopeful Highlights).
- Spearheading content creation in collaboration with the SolPods team, championing our brand vision through the COO's direction and ensuring cohesive alignment with SolPods's identity across all social media platforms.
- Staying on top of current trends and emerging topics in social media and sustainability, integrating relevant and timely elements into content creation strategy to maintain a fresh and engaging online presence.
- Analyzing metrics & trends across the social landscape, such as post performance and engagement, in addition to being “in the know” of what’s trending.
- Working closely with the COO to assist on larger social media strategy projects, and establishing KPIs to increase followership and engagement.
- Monitoring channels daily to interact with the SolPods communities, respond to comments and foster positive engagement, using the SolPods voice.
- Maintaining the SolPods social media content calendar to ensure a consistent and cohesive digital media presence.
- Maintaining the SolPods content calendar based, including globally recognized sustainability events such as New York Climate Week and the Conference of the Parties (COP) and (national/international days such as Earth Day).
The Content Creator for Digital Marketing will report to the Chief Operating Officer (COO) and meet with the COO once a week at the minimum. To support their education on sustainability, they will participate in various SolPods exclusive training and mentorship opportunities. We expect this role to take 10 hours per week and can be done virtually. This is a volunteer position with no monetary compensation.
Contact
887 Sonoma Ave, #23
Santa Rosa, CA 95404
About SolPods
SolPods' mission is to empower the next generation for a sustainable future. We provide college students with workshops on a variety of sustainability topics and community-based experiential learning opportunities where they can share their knowledge. Leadership development is also supported through the SolPods Sustainability Champions program which allows students to obtain digital badges based on training and community engagement completed. By creating a network of informed and motivated individuals, SolPods strives to build a more sustainable future through education, mentorship, and community engagement.