M&A Marketing Intern

Who we are Volaris Group: The seed of what has become Volaris Group was planted more than 25 years ago when public transit software leader Trapeze Group became the first acquisition made by Constellation Software.

By 2011, Trapeze Group realized it had developed expertise acquiring and integrating software companies that could serve other vertical markets. As company leadership continued to look for growth, they saw a need to incorporate a new organization separate from Trapeze Group. A new name for the larger organization was born – Volaris Group. With its name inspired by Polaris, one of the brightest stars among the constellations, Volaris was given the mandate to acquire, strengthen, and grow companies specializing in software for niche markets.

Within a decade under the new Volaris umbrella, the company was able to grow beyond the transit vertical, including agri-food, asset management, and rental management. The company also expanded its global reach, with businesses acquired in Europe and South America.

Today, Volaris Group has successfully grown to more than 50 countries based on a decentralized business model where acquired companies retain their autonomy and can access ongoing training. The company has grown to a truly global scale, with respect for international cultures and working ability in several languages.

What you will love about us!

We value our talented interns and employees and, whenever possible, strive to help our associates grow professionally before recruiting new talent for our open positions. If the open internship is right for you, we encourage you to apply!

• Exceptional Educational Opportunities
• Network of Resources
• Talented Employees
• Talent Development focused on providing opportunities to develop and grow within the organization
• 401k Participation

Our Core Values:

~We keep our promises

~We value relationships above all else

~We are in this together for the long haul

~We win with integrity

~We value honesty without reservation

~We demand excellence

Job Overview:

The Mergers and Acquisitions (M&A) Marketing Intern will report directly to the VP of Marketing and become an essential support system for the Business Development (BD) team. The Intern will gain experience across multiple facets of marketing to include content development, email campaigns, website design, social media, copywriting, and contact strategy.

The Intern will create value-added resources for effective and efficient use in one-to-one outreach by the BD team as well as in one-to-many marketing campaigns targeting prospects across the globe. Success for the Intern is defined as enabling the collective M&A team to nurture prospects, initiate meaningful dialogue and engage interest in the acquisition process.

This is an excellent opportunity for the Intern to practice their strategic and creative skills while also learning how this combined skillset can be leveraged for account-based marketing

A little peak behind the curtain on the team:

Our team is flexible and hands-on, which means you will have a direct hand in influencing marketing tactics and organizational success. You'll also be able to learn from your team members and leaders in any of the 213 businesses under the Volaris Group umbrella.

Core Responsibilities:

• Collaborate on a contact strategy playbook for BDs as a guide to nurture and defend prospects in the sales funnel.
• Develop copy for use in social media posts, email marketing campaigns and in BD one-to-one outreach.
• Create account-based landing pages on demand to support the needs of the BD team.
• Enhance the design of the group website within HubSpot and make updates to copy as needed.
• Build upon the existing content library by copywriting new articles and success stories.
• Load content into appropriate systems (Hubspot, WordPress, Social Platforms)
• Assist in the execution of digital events (Webinars, User Conferences) – virtual event platform set up, landing pages, emails, and maintaining of attendee data
• Collaborate with several cross-functional teams, such as sales, professional services, product management, and customer care team members, to deliver consistent messaging and branding across all activities and M&A functions. 
• Work and partner with third-party vendors (Design, Content, Digital consultants/agencies) to ensure consistent branding and digital requirements.
• Assist in developing regular marketing reports

Qualifications

• Degree in Marketing, Business, Communications, or other relevant post-secondary education
• Some content/copywriting experience (examples appreciated)
• Strong written and verbal communication skills
• Detail-oriented and analytical
• Ability to manage multiple projects (strong project management skills)
• Proficient in Microsoft Office (Word, PowerPoint & Excel)
• Ability to work independently and as part of a team
• You are a marketing technologist; you embrace
• Experience with graphic editing software/tools - Canva, Adobe Photoshop/Illustrator

Don't think you meet every requirement? We still encourage you to apply, as we are dedicated to helping our teams learn!

Nice to haves:

• Marketing Automation Platform (MAP) Experience: Hubspot, Pardot, Marketo, Active Campaign, etc
• Experience with graphic editing software/tools - Canva, Adobe Photoshop/Illustrator
• Event experience – in-person and virtual
   

YOU WILL HAVE THE OPPORTUNITY TO:

• Develop your marketing skills
• Work within a Constellation Software business unit. Constellation Software is Canada's largest technology company, trading under CSU on the TSX (this includes a vast network of peers to work with and learn from).

This is a 4-month internship with the possibility of extension.