Social Media Strategist

About Pearl Lemon: 

Pearl Lemon Group is a group of companies with a footprint in digital marketing, sales, food & beverage, game development, recruitment, accounting, consultancy and more. Based in the heart of London and serving clients worldwide. With a team of 65+ dotted across the UK, USA, Spain, Egypt India, Pakistan, the Philippines and more, we work like a silicon-valley-startup, 24/7 and have a work ethic comparable to investment bankers. It’s not a surprise when you consider their founder Deepak Shukla is an ex-Deloitte consultant and 5x ultramarathon runner.

Check out a lot of video and written testimonials of our team members as well as their weekly updates in the 'Blog' section and Apply Here - https://pearllemonplacements.com/

Benefits of working with Pearl Lemon: 

• Work remotely and manage 100% of your time
• Massive career advancement encouraged. 
• Ability to do the job is all we care about 
• Success will be rewarded with recognition [via monthly awards]
• Over 500 hours of pre-recorded training programmes available
• Work with TEDx speakers 
• Work with a funded startup ($700k raised)
• Get Pearl Lemon University certifications 
• Lay a foundation for success with Pearl Lemon
• We have clients all the way from one-man bands to heavily funded startups to FTSE 100 companies and more 
• Work with a team from over 15 countries, 3 offices and multiple languages
• Clients based all over the world
• Heavy on the job training given 
• Get laptop upgrades and speed and productivity training as a standard
• 75% of our leaders are promoted within and started in an entry level position
• Google "Pearl Lemon Placement Interviews" to see what our team say about us
• 4.6 star rating on Glassdoor from 84 write-ups
• Many of our team have said "they have learnt more with us in 3 months than their entire academic education" or its equivalent to 2 years at other firms
• 31% of FTSE 100 companies are led by CEOs who formerly occupied sales and marketing positions - so come learn sales and marketing with Pearl Lemon

The Role: 

We are searching for a creative and data-driven Social Media Strategist to join our team! In this role, you will be responsible for developing and executing a winning social media strategy that amplifies our brand voice, increases brand awareness, and drives business objectives. You will be the mastermind behind our social media presence, crafting engaging content, building a loyal following, and keeping our audience buzzing.

Key Responsibilities:

• Develop and implement a comprehensive social media strategy aligned with marketing goals and brand identity.
• Conduct in-depth audience research to identify target demographics and tailor content accordingly.
• Create high-quality, engaging content for various social media platforms (e.g., Facebook, Instagram, Twitter).
• Manage a social media content calendar, scheduling posts for optimal reach and engagement.
• Monitor and analyze social media metrics (e.g., impressions, engagement, follower growth) to measure campaign effectiveness and identify areas for improvement.
• Stay up-to-date on the latest social media trends, algorithms, and best practices.
• Manage community engagement, responding to comments and messages in a timely and professional manner.
• Collaborate with the marketing team to develop and execute social media campaigns.
• Generate reports to track progress and demonstrate the impact of social media efforts.

Skills and Tools Required:

• Proven track record of developing and executing successful social media strategies.
• Strong understanding of social media platforms, including Facebook, Instagram, Twitter, and emerging platforms.
• Excellent content creation skills, with the ability to craft compelling and visually appealing content.
• Experience with social media management tools.
• Data analysis skills with the ability to interpret social media metrics and translate findings into actionable insights.
• Excellent communication, writing, and editing skills.
• Ability to work independently and manage multiple projects simultaneously.
• A passion for social media and staying ahead of the curve on the latest trends.