Marketing Associate
General Summary of Duties
The Marketing Associate is responsible for producing all marketing materials, conference coordination, social media, marketing campaigns, coordinating with external media and overall working to solidify the PHS brand.
Essential Job Functions
Collects, analyzes, and reports on market feedback
Creates product messaging/communications and collateral materials i.e. letters, member materials, announcement for providers, provider and client contracts, employee newsletter, etc. consistent with brand positioning and cross-selling strategies
Participates in creating and launching advertising campaigns/public relations initiatives and outreach strategies to the market
Curates social media posts
Writes and edits the company newsletter and press releases
Coordinates and/or attends annual industry tradeshows and conferences.
Actively participates in the Events Committee to help plan internal events and inform the committee of external event conflicts.