Student Marketing and Outreach Coordinator

Job Title and Work Location

Job Title: Marketing and Outreach Coordinator

Location: Remote

Total Number of Hours & Weeks

80 hours for 10 weeks

Job Duties and Responsibilities

1. Connect with University Societies:

  - Reach out to various university societies, clubs, and organizations to onboard them onto the app.

  - Act as a liaison between the application and university societies to ensure their needs are met and they are effectively utilising the platform.

2. Connect with Local Businesses:

  - Identify and establish partnerships with local businesses to offer discounts, promotions, or special offers to students using the application.

3. Connect with Other Universities:

  - Reach out to student representatives or organizations at other universities to promote cross-campus engagement and collaboration.

 4. Arrange Email Marketing for University Students:

  - Develop and execute email marketing campaigns targeted towards university students to promote events, features, and updates related to the application.

  - Segment email lists and personalise content to ensure relevance and effectiveness.

5. Attract Ambassadors:

  - Identify potential student ambassadors or influencers who can advocate for the application within their university communities.

  - Develop strategies to recruit and onboard student ambassadors, and provide them with the necessary resources and support to promote the application effectively.

7. Collect and Analyze Feedback:

  - Gather feedback from users, university societies, and other stakeholders to identify areas for improvement and inform product development decisions.

8. Assist with Event Planning and Execution:

  - Support the planning and organization of events, workshops, or meetups targeted towards university students to promote the application and foster community engagement.

  - Coordinate logistics, outreach, and promotional activities for events both on and off-campus.

9. Provide Support and Training:

  - Offer support and training to users, university societies, and ambassadors to ensure they understand how to effectively use the application and maximize its benefits.

10. Report Progress and Results:

   - Report on key performance indicators (KPIs) and progress towards goals to stakeholders within the organisation.

   - Provide insights, recommendations, and updates on marketing initiatives and activities to inform strategic decision-making.

Goals & Scope of Work

Goals:

1. Increase User Acquisition:

  - Attract new users to the student social networking application through targeted marketing campaigns, outreach efforts, and strategic partnerships.

  - Aim to grow the user base by a specific percentage within a defined timeframe.

 2. Enhance User Engagement:

  - Foster active participation and interaction among users by promoting relevant content, events, and features within the application.

  - Implement strategies to increase user retention and frequency of use, ultimately leading to a vibrant and thriving community.

3. Strengthen Community Partnerships:

  - Establish and nurture partnerships with university societies, local businesses, and other institutions to provide value-added services and opportunities to users.

  - Collaborate with partners to organize events, offer exclusive discounts, and facilitate networking opportunities for users.

4. Improve Brand Awareness:

  - Increase brand visibility and recognition among university students through targeted marketing initiatives, social media campaigns, and campus outreach activities.

  - Position the student social networking application as the go-to platform for connecting, engaging, and networking within university communities.

Scope of Work:

1. Marketing Strategy Development:

  - Develop comprehensive marketing strategies and plans to achieve user acquisition and engagement goals.

  - Identify target demographics, channels, and messaging approaches to effectively reach and resonate with university students.

2. Content Creation and Distribution:

  - Create engaging and relevant content for various marketing channels, including social media, email campaigns, blog posts, and promotional materials.

  - Distribute content across relevant platforms to increase brand awareness and drive user engagement.

3. Partnership Management:

  - Identify and establish partnerships with university societies, local businesses, and other organizations to expand the application's reach and offer value-added services to users.

  - Manage ongoing relationships with partners, including communication, collaboration on joint initiatives, and performance tracking.

4. Event Planning and Execution:

  - Plan and organize events, workshops, or meetups aimed at promoting the application and fostering community engagement.

 - Coordinate logistics, outreach, and promotional activities for events both on and off-campus.

5. User Engagement and Support:

  - Engage with users through various channels to encourage participation, gather feedback, and address inquiries or concerns.

  - Provide support and assistance to users, university societies, and ambassadors to ensure they maximize the benefits of the application.

Requirements & Preferred Skills

Required Skills:

1. Communication Skills: Strong written and verbal communication skills to effectively convey messaging and engage with diverse audiences across various channels, including social media, email, and in-person interactions.

2. Relationship Building: Ability to build and maintain positive relationships with internal and external stakeholders, including university societies, local businesses, and partner organizations.

3. Creative Thinking: Innovative mindset and creative problem-solving skills to develop engaging content, promotional materials, and marketing campaigns that resonate with the target audience.

4. Analytical Skills: Identify trends, and make data-driven decisions to optimise strategies and achieve goals.

5. Project Management: Strong organizational skills and attention to detail to effectively manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.

Preferred Skills:

1. Understanding of Student Communities: Knowledge of university culture, student preferences, and trends in student behavior to tailor marketing strategies and initiatives accordingly.

2. Experience in Social Media Management: Familiarity with social media platforms and tools for managing social media accounts, scheduling posts, and analyzing engagement metrics to drive brand awareness and user engagement.

3. Partnership Development: Experience in identifying and establishing partnerships with university societies, local businesses, and other organizations to expand brand reach and offer value-added services to users.