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Digital Content Producer

KWES, an NBC affiliate in Midland/Odessa, Texas is searching for a creative, and motivated Digital Content Producer to contribute to NewsWest 9’s digital, mobile app, OTT and social media platforms. Do you thrive on digging deeper? Are you laser-focused on accuracy with a keen eye for detail? Can you write the perfect headline? The ideal candidate is a journalist at heart and has an audience-first focus across all screens.



  • Write articles, clip videos, post on social media, send push alerts and all other reporting efforts required of digital producers.
  • Work with digital leadership to execute web strategies to achieve identified goals.
  • Help spearhead breaking news efforts across digital, mobile, streaming, and social platforms.
  • Assist with all NewsWest 9 digital, mobile, social, and streaming products, with an emphasis on ensuring quality in content, SEO strategy, story layouts, headline testing, and conversational push alerts, etc.
  • Use digital and social analytics to make inform content decisions, in consultation with the senior digital producer.
  • Edit content for accuracy and ethical journalism in accordance with NewsWest 9 and AP style guidance.
  • Work alongside multi-skilled journalists, reporters, photojournalists and other content creators on production of their content for digital audiences.
  • Uphold the NewsWest 9 brand in all you do, from interacting with colleagues to producing content.



  • BA/BS in journalism, communications or related field
  • 1 year of experience, college journalism experience will be considered
  • Experience in photojournalism, editing and content management systems a plus
  • A deep knowledge of AP-style, grammar and punctuation
  • Understanding of the tenets of professional journalism
  • Understanding of how to use audience analytics tools like Taboola, Google Analytics and Google Data Studio a plus
  • Strong social media skills on platforms to include Instagram, and Facebook
  • Knowledge of ENPS, Premiere and Photoshop a plus
  • Organizational skills and the ability to work under constant time-pressure deadlines
  • Ability to calmly handle live, breaking news situations and changing events


TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 annual therapy sessions with a licensed clinician for themselves and each of their family members through Spring Health.

TEGNA’s Paid Time Off (PTO) program begins with 15 days of PTO for full-time employees, and nine paid holidays.