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We are looking for a Marketing Coordinator to participate in our dental practice's advertising campaigns. Your main responsibilities include conducting market research, producing promotional materials and analyzing data. Our ideal candidate is able to interpret customers’ behavior and suggest creative ways to increase brand awareness. If you have excellent communication skills and a passion for advertising strategies, we want to meet you. Ultimately, you will ensure our company’s marketing efforts help us achieve our immediate and long-term business goals. Student's in Business and/or Marketing majors are encouraged to apply.

Responsibilities

·        Conduct research to analyze customers’ behavior (e.g. purchasing habits, trends and preferences)

·        Design and implement successful marketing campaigns

·        Set up tracking systems for online marketing activities

·        Identify and analyze competitors

·        Track progress with Marketing Managers and/or Marketing Specialists

·        Prepare reports by collecting and analyzing sales data

·        Collaborate with our design department to produce promotional materials

·        Craft clear product marketing copy

·        Organize promotional activities for new products/services

·        Prepare (monthly, quarterly and annual) forecasts

·        Analyze campaign data, interpret and synthesize results, and recommend action to optimize campaigns and keywords.

·        Prepare reports to communicate campaign performance to advertisers

·        Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

·        Continually update knowledge of latest industry best practices and strategies and deploy these when appropriate

·        Implement SEO strategies to optimize organic search rankings

·        Perform keyword search, make SEO recommendations for website content and develop link building strategies

Skills

·        Proven work experience as a Marketing Coordinator, Marketing Officer or similar role

·        Knowledge of traditional and digital marketing tools

·        Experience with research methods using data analytics software

·        Expertise with SEO/SEM campaigns

·        Solid computer skills, including MS Office, web analytics and Google Adwords

·        Familiarity with Customer Relationship Management and Content Management System software

·        Experience working in an office environment, including working with clients

·        Creative and detail oriented

·        Exceptional verbal and written communication skills, with excellent phone etiquette

·        Excellent communication and presentation skills

Preferred Qualifications

·        BS.c. degree in Marketing or relevant field

·        Open to take an active role as a patient coordinator

·        Photography skills to produce advertising material

Office website: https://www.arsmilesdental.com/

Email to apply: cheginisima@gmail.com