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Marketing Assistant--Invent@NMU

Northern Michigan University - Student Employment
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Position Description

Title: Marketing Assistant 

Openings: 1-2

Schedule: 

  • Flexible daytime hours (primarily Monday - Thursday)
  • Occasional weekend and overnight (primarily Friday-Sunday)

Hours/week: 20-40 hours/week

Wage: $13.00

 

Job Duties:

This position supports Invent@NMU staff and clients through internal and external marketing and events/programming tasks, including;

  • Writing blogs, newsletters and/or press releases
  • Creating and editing content for social media
  • Managing social media platforms and websites
  • Event planning and execution, including creating promotional materials
  • Develop marketing materials for clients such as sell sheets and brand style guides
  • Attending community events across the Upper Peninsula to represent Invent@NMU as a brand ambassador (may require overnight and weekend hours)
    • Network and engage with community members to promote Invent@NMU's entrepreneurship services
    • Explain Invent@NMU's programs and offerings to event attendees
    • Document the van outreach journey and post to Invent@NMU’s social platforms
    • Conduct demonstrations and share success stories to showcase the impact of the Invent@NMU program 

 

The position will support and collaborate with the diverse Invent@NMU team through the workflow process to convey intended messages, meet deadlines, follow media guidelines, and attend meetings as needed.  As part of our team, you will create marketing campaigns, share entrepreneurial trends and general content for our program and clients, and be engaged in every part of the marketing communications process, from idea generation to scheduling content and covering events. Other duties as assigned.

 

A key responsibility is to effectively engage the Invent@NMU audience, which includes prospective and current NMU students, alumni, parents, NMU faculty and staff, the Marquette community and beyond. 

 

About Invent@NMU:

In October 2014, Invent@NMU opened its doors as a student program of Northern Michigan University. Our goal is to provide an experiential learning opportunity for students as well as to help regional inventors and entrepreneurs take their product or business ideas to market or assist existing business owners looking to innovate from within. Here, students get to use their education at NMU in parallel with mentorship from the professional management staff of the economic development organization Innovate Marquette SmartZone to contribute to the entrepreneurial ecosystem and business growth of the Upper Peninsula. Though we’ve grown throughout the years the mission remains the same, to support NMU students and faculty along with regional community members while providing a model for developing opportunities in the region.

 

About Invent@NMU Van Outreach Program: 

As a Marketing Assistant, you will play a crucial role in extending the reach of Invent@NMU's entrepreneurship services to rural areas of the Upper Peninsula. Within your role, a crucial responsibility will be to embark on overnight and weekend outreach trips throughout the UP, attending a variety of events and engaging with community members. This outreach will be done from Invent@NMU’s fully outfitted camper van. You will have the opportunity to network, explain Invent@NMU's programs, give demonstrations, share success stories, and connect with entrepreneurs seeking to start or expand their businesses.

 

Qualifications:

  • Strong verbal and written communication skills are essential, along with the ability to work well in both team-oriented and self-directed environments
  • Effective student leader with marketing talent, confidence, and the ability to respond quickly and creatively to relevant events
  • Ability to work independently and as part of a team
  • Interest in entrepreneurship and supporting local businesses
  • Willingness to travel and attend events throughout the Upper Peninsula
  • Knowledgeable or willingness to learn a variety of software platforms including;
    • Google applications
    • Website software such as WordPress, Wix, and GoDaddy, and Slack 
    • Social media platforms such as Facebook, LinkedIn, and Instagram
    • Linktree 
  • Solid organizational and time management skills are required, along with the willingness to learn
  • Attention to detail, initiative, creativity, flexibility and proactive thinking are essential to drive the program’s innovative culture
  • Currently enrolled student at Northern Michigan University

 

Benefits:

  • Flexible schedule to accommodate academic commitments
  • Gain hands-on experience in marketing and communications within an entrepreneurial ecosystem 
  • Mentorship from industry professional at Innovate Marquette 
  • Networking opportunities with entrepreneurs and business leaders
  • Develop valuable communication and leadership skills
  • Travel and accommodation expenses covered by Invent@NMU during pre-approved van outreach activities 

 

Overall Expectations: 

As an Invent@NMU employee, you are expected to be a high-level performer, and overall, take initiative, be accountable for action(s) or lack of action(s), ask for support when needed, set realistic goals, work hard to meet deadlines, communicate, be flexible and work to resolve issues in a professional manner.