Regional Marketing Specialist
Objectives of the Position:
Assists the Marketing department in their advertising and promotional efforts. Deliver effective marketing programs that will help our reputation and growth in United States & Canada. Contributing to supporting the implementing of effective marketing strategies.
Principle Accountabilities:
- Support with the strategic direction for marketing campaigns to increase brand awareness, leads, and establishing Rhenus as the preferred brand in North America.
- Develop, implement, and track marketing programs such as email, social media, or digital campaigns, and events.
- Support regional digital media campaigns aligned with business goals.
- Conduct market research to identify customer trends, competitor offerings and demographic data.
- Investigate the performance of Rhenus marketing campaigns and strategies through evaluating key performance metrics.
- Support the creation of innovative content for cases studies, blogs, landing pages and website content.
- Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts.
- Performing market analysis and research to analyze competitive landscape.
- Collecting quantitative and qualitative data from marketing campaigns.
- Supporting the marketing team in daily administrative tasks
- Preparing and working on promotional materials: flyers, brochures, marketing collateral material and presentations; giveaways and merchandising.
- Creating and maintaining tracking reports of digital and traditional marketing efforts.
- Monitoring social media channels.
- Handling social media calendar.
- Assisting in planning and staffing of trade shows, conferences, and events.
- Providing administrative support to marketing staff when required
Skills, Education, & Work Experience/Requirements
- Proven experience as marketing specialist or similar role
- Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/social media etc.) and market research methods.
- Demonstrable experience in marketing data analytics and tools.
- Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google AdWords etc.)
- Exceptional communication and writing skills.
- Commercial awareness partnered with a creative mind.
- BSc/BA in marketing, communications or equivalent.
- Strong organizational skills and attention to detail.
- Copywriting skills
- Excellent analytical and project management skills.
- An ability to multitask and perform under tight deadlines.
- Ability to work well on a team.
- LANGUAGE(S): Professional proficiency in English & Spanish required