PASBDC – Social Media/Marketing Graduate Assistant

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This position is responsible for assisting with day-to-day tasks of the Lead Office operations for both marketing and media/website data analytics under the supervision of the Director of Marketing and Communications. This GA will also perform data analytics charting, benchmarking for the PASBDC network in preparing critical information needed for the SBDC network accreditation review. Project components may include creating graphics/images for various social media purposes, developing branding strategy, defining target markets, defining market segments, developing marketing materials, analyzing network social media platforms, and analyzing network websites. Additional roles include: drafting and posting E-News, our statewide newsletter, posting our internal newsletter, and posting programs, news articles, holiday events, etc. May include experiential learning opportunities such as: integrating with local, state and federal legislators. May include participation at state conference.

This position is for 20 hours/week of work (300 hours for the spring semester), and it provides a tuition waiver for 9 graduate credits plus a stipend of $3,750 per semester.  Please contact Francene Dudziec for additional information if needed at dudziec@kutztown.edu.