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Marketing Intern

La Vie Luna Apothecary
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We are a new retail store in Downtown Plymouth, Massachusetts, looking for a Marketing Intern to help us assess, create, and implement a marketing strategy for both local brick & mortar and e-commerce. 

EXPECTED RESPONSIBILITIES: 

1. Assess Current Marketing Strategy:

  • Conduct a comprehensive analysis of the current marketing strategies for both the retail store and e-commerce website.
  • Evaluate the effectiveness of current campaigns and channels.
  • Identify areas for improvement and growth.

2. Develop New Marketing Strategy:

  • Collaborate with Owner to develop innovative and impactful marketing strategies.
  • Propose new ideas and initiatives to enhance brand visibility and engagement.
  • Create a well-defined strategy that aligns with the overall business goals.

3. Instagram Marketing:

  • Manage and curate content for the store's Instagram account.
  • Develop and implement Instagram marketing campaigns to increase followers and engagement.

4. Email Marketing:

  • Plan and execute email marketing campaigns, including newsletters, promotions, and product launches.
  • Segment and target the email audience for personalized and effective communication.
  • Analyze email campaign performance and make data-driven improvements.

5. TikTok Marketing:

  • Explore and leverage TikTok as a marketing channel for the retail store and e-commerce platform.
  • Develop creative and engaging TikTok content to showcase products and brand personality.

6. Analytics and Reporting:

  • Identify and monitor key performance indicators (KPIs) for marketing initiatives.
  • Provide regular reports on the performance of marketing campaigns.
  • Use data insights to optimize strategies and achieve better results.

Qualifications:

  • Currently pursuing a degree in Marketing, Business, or a related field.
  • Strong understanding of social media platforms, especially Instagram and TikTok.
  • Familiarity with email marketing tools and platforms.
  • Excellent communication and writing skills.
  • Creative mindset and the ability to think outside the box.
  • Proficient in Microsoft Office and basic graphic design tools.
  • Enthusiastic, proactive, and a quick learner.
  • Interested in Brick & Mortar or Retail Store operations.