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Marketing, Social Media and Digital Engagement Manager

Innovia Law PLLC
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Job Title: Marketing, Social Media and Digital Engagement Manager

Location: Remote

Position Type: Unpaid Internship (School Course Credit Offered)

Firm Overview: Innovia Law is an innovative law firm specializing in estate planning, probate, and business formation. We are dedicated to providing exceptional legal services with a focus on client satisfaction and cutting-edge approaches. Our team leverages the latest technologies and marketing strategies to enhance our service delivery and client engagement.

Job Summary: Innovia Law seeks a dynamic and creative Marketing and Digital Engagement Manager. This role is designed for an individual adept in both creating impactful social media campaigns and executing comprehensive digital marketing strategies. The ideal candidate will manage our online presence across various platforms, including LinkedIn, Instagram, and Facebook, and will be responsible for driving our digital marketing efforts, including search engine optimization (SEO), pay-per-click (PPC) campaigns, and other online marketing initiatives. The role requires a blend of creativity, strategic thinking, and a deep understanding of digital marketing trends and tools.

Key Responsibilities:

  • Develop and implement innovative social media strategies to increase brand visibility and engagement.
  • Manage the firm's presence on key social media platforms, creating compelling content that resonates with our clientele.
  • Oversee and execute digital marketing campaigns, including SEO and PPC, to enhance online presence and client acquisition.
  • Analyze and report on the effectiveness of social media and digital marketing initiatives, using insights to drive strategy.
  • Collaborate with the legal team to ensure accurate representation of services and expertise in all marketing materials.
  • Stay updated on current digital marketing trends and tools, applying best practices to our strategies.
  • Engage with online audiences, responding to queries and fostering community interaction.
  • Coordinate with external agencies or vendors as needed for specialized marketing projects.

Qualifications:

  • Experience in marketing, digital media, or a related field, with a strong focus on social media and digital marketing.
  • Proficiency in social media platforms (LinkedIn, Instagram, Facebook) and digital marketing tools.
  • Strong content creation and writing skills, with an ability to craft engaging and relevant material.
  • Knowledge of SEO, PPC, and other digital marketing techniques.
  • Creative and strategic thinking capabilities.
  • Excellent analytical skills to interpret marketing data and insights.
  • Ability to manage multiple projects in a fast-paced environment.

Application Process: Interested candidates should apply via Handshake, submitting a resume and a cover letter that outlines their experience in social media and digital marketing. Please include any relevant portfolio pieces or case studies.

Equal Opportunity Statement: Innovia Law is an equal opportunity employer, committed to fostering a diverse and inclusive workplace.