Social Media Marketing Assistant – Hire Achievers

Department/Office: Department of Music and Arts Technology

Reports to: Undergraduate Recruitment Coordinator

Who we are:

The department offers graduate and undergraduate degree programs in music technology and music therapy. All degree programs are focused on technological innovation in the arts, improving access to high quality performing arts, and understanding the influence of the performing arts on health and well-being. We are training dedicated 21st century musicians with a progressive education emphasizing integrations of science and sound. MAT students learn the technical, theoretical, and creative skills required to be successful in today’s music professions.

Position Summary:

The Social Media Marketing Assistant will work directly with the Undergraduate Recruitment Coordinator to develop and maintain and active social media marketing presence across multiple online platforms. Work within this role would include managing department social media accounts and posting schedules (across Facebook, Instagram, TikTok, Twitter, etc.), drafting press copy for posts, supplying content to social media accounts from live performance events, and growing social media engagement.

This position will offer experience in multiple areas including: social media marketing management for a large organization, copywriting skills, and a working knowledge of Adobe Design products. 

In this role, a student could engage in the development of a multi-week marketing campaign that targets a specific online audience and engage with other departments and organizations on campus for cross-promotional social media activity.

Essential Duties and Responsibilities (percentage breakdown):

50% Manage department social media accounts and posting schedules (across Facebook, Instagram, TikTok, Twitter, etc.)

20% Coordinate posting schedules with Undergraduate Recruitment Coordinator

10% Supply content to social media accounts from live performance events

10% Draft press copy for social media posts 

10% Grow social media engagement.

Tools and Equipment Used:

A smartphone (personal) and laptop computer running Adobe Design products.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

While performing the duties of this job, the employee is frequently required to sit, talk and hear. The employee is occasionally required to walk; use hands and fingers to feel, handle, or operate objects, tools, or controls; and reach with hands and arms. 

Work Environment:

The work is performed primarily remotely, with the requirement to attend department performance events on occasion. The environment of these events will require interaction with small crowds and a moderate to above-moderate amount of noise.

Students in this position will become acquainted with the following profiles:

-Communicator: Student will gain skills in written and oral communication by corresponding with employers on and off campus in a professional manner. Student will also gain experience in public speaking and presenting.

-Problem Solver: The ability to manage multiple assignments and tasks, set priorities, and adapt to changing conditions and work assignments. Student will gain a better understanding of the analysis, development, and implementation process in training and development. The student will also learn how to write a thorough job description, and assist employers in recruiting efforts. The ability to find solutions to problems and develop new ideas using creativity, reasoning, and past experiences along with available information and resources to create solutions.

-Innovator: The ability to design, plan, organize, and implement projects and tasks within a specific timeframe. Students will learn how to design and develop resources to educate and assist others.

-Community Contributor: The ability to relate to your co-workers, and inspire others to participate. The Student will also learn how to collaborate with other departments across campus, and work with others on committees and/or team projects.

Desired Qualifications:

-Strong oral and written communication skills

-Ability to communicate and act professionally at all times to employers, supervisors, and students

-Strong attention to detail

-Excellent Organizational Skills

-Ability to work well on a team, and participate in collaborative problem solving, projects, and activities

-Basic knowledge of multiple social media platforms and their content styles, including Instagram, Facebook, Twitter, and TikTok.

-Basic knowledge of Adobe Design products including Photoshop, Illustrator, Premiere.

-Knowledge of Zoom video conferencing preferred, but not required

-GPA of 2.5 or higher

-Must be a freshman or sophomore by class standing to apply. Seniors and above will not be considered.

This position is a part of the Hire Achievers program: 

Hire Achievers Program Summary: This position is offered as a part of the Hire Achievers Program and aims to connect IUPUI undergraduate freshman and sophomores, with positions on-campus with faculty and staff in a variety of campus areas/programs. Positions start in August and end in May. Students in this program will be expected to participate in a variety of professional development learning modules in an online format throughout the year. Students who complete the entire year of the program and all of the learning modules will receive a certificate of completion and will be able to indicate their Hire Achievers experience on their IUPUI Experiential and Applied Learning Record.