Campaign Assistant

The Campaign Assistant is responsible for the day-to-day management and optimization of programmatic and social campaigns in coordination with the full-time specialist staff. The Campaign Assistant is expected to bring a data-driven approach to campaign management by consistently testing various targeting strategies and methods.

SOFTWARE AND PLATFORMS UTILIZED
Demand-Side Platforms – The Trade Desk, DV360, Dstillery, Amazon, Vistar
Social Platforms – Facebook, Twitter, LinkedIn, Pinterest

DUTIES
Works in Coegi’s platforms to setup campaigns and ensure success across the lifetime of the initiative
Regular review of delivery status and top-level performance of campaigns with the internal team
Conducts deep-dive campaign optimization and analysis for assigned portfolio on a weekly basis
Timely and complete updates to optimization logs
Actively participates in training across multiple platforms
Develops content for blogs, white papers and social media

REQUIRED SKILLS, EXPERIENCE AND EDUCATION
Must be a self-starter that takes personal responsibility for education in relevant digital marketing
Must be able to multi-task, be detail oriented, organized and analytical
Superior skills with Excel and/or other software to leverage statistical analysis
Ability to problem solve and think creatively to overcome obstacles
Able to work within a team environment while handling multiple projects with deadlines
Must have or be working towards a Bachelor's or Master’s degree; concentration in marketing, statistics, business or advertising preferred