2024 Summer Analyst, Marketing & Events (The Square)
Overview:
Formed in 1972, Related is the most prominent privately-owned real estate firm in the United States. Headquartered in New York City, the company has offices and major developments across the world. Related owns and manages a premier portfolio of assets valued at over $60 billion, including the 28-acre Hudson Yards neighborhood on Manhattan’s West Side.
Related believes in investing in its talent and cultivates a positive, team-oriented environment where every voice is valued. Employees are encouraged to boldly take on new challenges, transcend the status quo, and demonstrate strong entrepreneurial spirit. In its relentless commitment to excellence, Related works to foster an innovative approach in its team members so that they can positively impact the communities in which they conduct business. Learn more about Related at www.related.com.
Related Southeast is dedicated to building well-connected and culturally enriched communities. For over two decades, Related Southeast has worked to develop dynamic neighborhoods that are inclusive, innovative, and vibrant. With completed and ongoing developments in West Palm Beach, including The Square, 360 Rosemary, and One Flagler, Related Southeast is making long-term investments to transform and support local communities. Learn more about Related Southeast at www.relatedsoutheast.com.
Responsibilities:
The Square is a dynamic experiential neighborhood reimagining contemporary lifestyle as a destination for retail, cuisine, design, world-class art and mixed-use space. Located in the heart of Downtown West Palm Beach, The Square presents a thoughtfully curated mix of more than 50 shops and restaurants. The intern will:
- Assist with event planning and day-of coordination for ongoing and special events
- Assist with vendor outreach and relations for all events and partnerships
- Aid in the daily aspects of promoting businesses campaigns including website and third-party site management, social media, digital marketing and public relations
- Work alongside the marketing team to develop monthly social media strategies
- Develop engaging, relevant and on-brand content for the social media platforms dictated by the monthly editorial calendar
- Assist with building an influencer database based on key offerings at The Square, including shopping, dining, lifestyle, beauty, wellness, interior design and more
- Actively participate in partner/agency calls
- Alongside the marketing team and PR agency, assist is coordinating media and FAM visits highlighting unique experiences and key offerings at The Square
- Assist with producing weekly and monthly reports for key stakeholders
- Collect and analyze data from surveys, opinion polls and/or questionnaires to identify consumer trends data
- Create graphic representations of data and translating research into easily readable content for stakeholders and other departments
- Assist with the preparation of marketing proposals and presentations based on company needs
Qualifications:
- Undergraduate rising senior with a target graduation date of Spring 2025
- A strong passion for real estate
- Comfortable working with Microsoft Office
- Entry level understanding of marketing strategy and how to use the concepts throughout various forms of outreach
- Experience with event coordination and logistic planning
- 1-2 years of social media management
- Familiar with multi-social posting through programs such as Sprout
- Ability to work alongside a diverse group of employees and simultaneously work toward many company initiatives at once
Compensation
- $25 / hour
Application Information:
Locations available: West Palm Beach
Program will run from June through August
Related values diversity in backgrounds and experiences. We are proud to be an equal opportunity employer and are deliberate about the team and culture we are building. We aim to ensure competitive total compensation that is commensurate with experience, workplace geography, and market standards.
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